There are two reasons why companies should use an email warmup service. The first is when they initiate their email addresses, in order to do it the right way, or if they need to recover from a bad reputation that they have acquired in the past, in terms of emailing practices. But from the moment they use the service, it provides them with many benefits, which we will describe below.
What can happen if You don’t use an Email Warmup Service?
In the world of emails, the most important players are the ESPs (email service providers) and the ISPs (Internet service providers). They are the ones that control communication between everyone online, in regards to emails. There are ways in which they do so, in order to define who is naughty or nice. The naughty ones could be sending out spam, too many marketing emails or to people that did not subscribe to their mailing list, in the first place. When they flag an email or the ones from a given domain name, it is possible that their messages never arrive to the inbox of their correspondents, but in their junk mail instead, if it arrives at all. This is when you need to use an email warmup service, in order to rebuild your reputation with ESPs and ISPs.
What are the Three Main Benefits brought by an Email Warmup Service?
Better Deliverability of Emails
When you prepare an email marketing campaign, you can spend a lot of time doing so. It can all be for nothing, though, if your emails never reach their destination. If your address has been red flagged by ESPs and ISPs, it is probable that it is the case. When you use an email warmup service for a new domain name, it will make sure that this never happens. If the account is known to have had issues in the past, the only way to get back in your customers inbox is by using this service. Slowly, it will rebuild the trust of ESPs and ISPs, and the company’s mail will finally be delivered in everyone’s inbox again.
To send Larger Amounts of Emails
When you send out a marketing campaign, you need to do so in a certain amount of time. However, email service providers all have a limit on the number that can go out. For example, Google will only let you send out 2,000 per day. But if your email address is new, your maximum will be much lower. If you want to grow fast and reach the full amount as quickly as possible, you need to use an email warmup service, so that everything is done the way that ESPs require. It will also protect your account from potential red flags, later on.
Increase Email Opening Rate
It is easy to understand that if your emails don’t reach their destination, they simply have no chance of ever being opened. Therefore, by using an email warmup service, you greatly increase your chances of creating more sales, simply because more people will see and open them. Of course, that part also depends on your capacity to find a great one-liner for your subject line and to create interesting content, inside your message.