As the average screen time keeps increasing and due to the reshaped shopping that COVID-19 has brought, mobile Magento commerce as a smartphone-based shopping has seen a considerable uptick.
Herewith, Magento, as a platform that has it all for omnichannel shopping, has strengthened its positions.
Besides, Magento mobile commerce development companies together with the innovative third-party Magento 2 extension vendors, such as Mageworx, do their best to ensure additional functionality gets integrated and functioning seamlessly on hand-held devices. Modules and the front-end features they add are mobile-friendly and have a responsive design.
With such an intense growth of m-commerce taking place, it becomes critical to ensure the mobile user experience is top-notch. Let’s dive right into the trends every Magento-based merchant should keep in mind when running a business.
What are the Trends for Mobile Magento Commerce?
The industry trends that we share will help you build an effective strategy and get the most out of mobile commerce.
Omnichannel Mobile Shopping
Today, omnichannel is not a buzzword any longer. Online customers expect to switch effortlessly between devices and physical stores when doing shopping.
The new mantra is to close the gap and ensure seamless and often simultaneous shopping across multiple touchpoints with a brand.
Besides, the shoppers now connect with brands already having background knowledge about their offerings. Knowledgeable salespeople and consults are an expectation.
Plus, curbside pickup or buy online or pick up in-store (BOPIS) availability becomes a prerequisite for many online site vistors to place an order. That’s what such eCommerce giants as Nike, Target, Walmart, Walgreens, etc., offer and thus set the bar for SMBs.
Checkout is the pain point for many businesses. It’s the experience that must be instantly monitored, tested, and improved.
Mobile checkout calls for special attention.
As screen resolution is significantly smaller on handheld devices, filling numerous tiny fields can become an obstacle and trigger an increase in cart abandonment. Therefore, the following aspects should be considered to ensure a positive mobile checkout experience:
- Facile checkout flow
- Having only critical fields that are clearly labeled as required
- Availability of social login and guest checkout
- Express checkout options
- Displaying error messages as they happen
- Autocomplete options
- Automatic display of numerical keyboard
- Preselect feature
- Fields width that is comfortable to fill in
Of course, these are not all the requirements for a successful mobile checkout experience that will lead to conversion. You should keep the checkout flow across multiple devices under instant control to guarantee no errors take place.
Image credit: Statista
Social & Live Stream Commerce
People are social beings. Amid the pandemic, many crave communication and shopping experiences that are close to their used-to-be habitual shopping in brick-and-mortar stores.
Social commerce comes to the rescue here. The whole shopping process―from product discovery and research to in-app purchases―takes place on social media platforms.
But wait, there is more:
Did you hear about live commerce or maybe live stream eCommerce? That’s a new trend that is picking up steam. It combines instant purchasing of a featured product and audience participation through a chat function or reaction buttons. That’s the wind of change in online shopping that should not be ignored.
Progressive Web Apps
Many started talking about progressive web apps (PWA) back in 2018. But it seems like just now, the technology has made its way into the m-commerce world.
PWA aims to ensure app-like features for stores and their higher performance.
Being an installable technology, it possesses all the most critical features of a native app, i.e., push notifications, offline mode, installability, etc.
What is the best part?
With a PWA, brands do not need to build separate apps for different platforms. Having developed a PWA, you as a business have it work across every device with a supported browser. Thus, development costs get reduced significantly.
They say that when done right, you can even publish your PWA to app stores, just like a native app. Isn’t it a way to go?
This trend is certainly not new but has become less critical by no means.
And you should not confuse a desire to own an item that many have and the way your customers wish to be treated.
The shoppers expect to get recognized and get treated as individuals whose opinions and time are valued.
Why your store? Why your offerings?
The m-commerce and eCommerce is not a pool but an ocean today with an abundance of choice.
Think about how you can personalize the customer shopping experience and turn one-time visitors who prefer m-shopping into loyal regulars.
Mobile trends are expected to play a vital role for eCommerce businesses on any platform in the foreseeable future. As an e-store owner, you surely need to keep a close eye on new tendencies to ensure the functionality on your site complies with Google’s requirements and customer expectations in full.
We hope the list of mobile commerce trends mentioned above will help your business keep up with the latest technologies or even stay ahead of the curve.