Best Landing Page Trends To Jump On will be described in this article. immediately experimenting with new design, copy, and conversion rate optimization strategies, we compiled a list of really practical landing page trends from the previous year. And this year, we’re repeating the process.
Here are some landing page trends that you can start using right away and those we anticipate seeing this year.
11 trends for landing pages to look out for In 2023
Now, there are other landing page trends we anticipate seeing this year, like ChatGPT in use, immersive 3D animations, and AI-generated design. However, not every technological trend will be appropriate for your audience (or, let’s face it, your budget). So that you can obtain started right away, here are the 11 landing page trends that are easy to adopt.
1. Exceptional product videos
Your product videos should be a top priority marketing asset, even though this list isn’t ranked. This is the first obvious trend for a reason. one that you repeatedly use. It seems sense that these are becoming more prominent in the center of landing pages.
Your product films have to be attractive and sufficient to anchor these sites. The secret to using them successfully is to splice together the most interesting or pertinent parts. An event marketing program called Goldcast excels at doing this.
A product video example from landing page trends by Goldcast
The highlighted films provide a concise overview of the product’s features, and the gallery layout enables customers to return back if necessary.
Additionally, Vimeo does a fantastic job of quietly exploiting the asset to promote a conversion by incorporating the product video within the layout of its page.
Vimeo’s example of a landing page trend is a product video
Without giving a cumbersome explanation of the product, this looks fantastic and showcases Vimeo’s video editing abilities. Additionally, the video delivers on the copy’s promise of being highly fascinating.
This takes me to the following landing page trend that should be used right away.
2. Integrated landing page copy and design
It’s simple for your graphics and your words (let’s hope they’re power words) to get started in silos, whether you’re a marketing team of one juggling designer & copywriter hats or working in a department with design and content departments. You might want to alter it this year.
Check out this fantastic illustration from Coda, a platform similar to Notion for creating documents and lists with others. The neutral, contemporary background of the page contrasts effectively with the realistic cartoon image of the lizard with the umbrella tail, and the punny headline completes the copy/design.
And static images are not your only option. Visit Loomly’s landing page for social media tools to see the gif.
It’s worth trying out with your audience because it’s easy and effective.
3. Simple, streamlined design
Landing page designs that are understated are a part of a bigger branding trend known as anti-branding, which is, well, counter-intuitive. Consider simple, unassuming color palettes, monochrome packaging, and few brand components.
Even though the design trend has been around for a while, it is growing in popularity as Gen-Z’s purchasing power grows. According to research, brands are generally seen with skepticism by this generation. Gen-Zers make 73% of their purchases from companies they trust.
Here is a fantastic illustration from Typeform’s landing page for quick-and-easy surveys. The buttons and typography are both a typical black, and the background is beige (and, ugh, meh).
The result? Detailed page that gives the impression that the tool is simple. After all, anti-branding is still branding, and simple design is still design.
4. Monochromatic backgrounds
You can still keep things straightforward in 2023 if anti-branding doesn’t fit your brand personality—or, for that matter, your target demographic. The current craze for monochromatic website backgrounds works nicely for all of your landing pages. In the end, you want your landing page to be easy to skim and conversion-oriented.
Check out Squarespace.
The design’s organic curves provide depth, but the monochrome color scheme keeps it, well, in the background. Of course, the popular self-serve website builder extends the color scheme to the landing page within the landing page. You adore seeing that level of detail.
How to Complete Great Landing Pages (With Examples!) – Free Guide
5. Deep greens
Colour psychology is important. We’ll see Viva Magenta, Pantone’s color of the year, in a few examples today (don’t move forward just yet; just focus on the buttons in the following trend). The colors we are currently noticing, however, are on the opposite side of the color wheel. Greens.
Since a few years ago, green has been a popular brand color for businesses, particularly those involved in healthcare and wellness. Green has also been a trend in interior design. As seen in the Squarespace background above and the Ellevest example below, green has become more prevalent recently.
Whether they are earthy or jewel-toned, these greens are lush. Consider adding some deep green tones to your landing page when you give it a makeover for a fresh design for 2023.
Although design or copy trends are a terrific source of experimentation inspiration, the perfect landing page is ultimately one that converts well.
But it doesn’t imply your buttons have to say “submit” or be particularly large and brightly colored. In fact, Unbounce discovered that making the call to action button more precise could increase conversion rates by as much as 90%. A fantastic place to start experimenting with your landing page buttons is by altering your CTA.
You can either keep with creating inventive copy or try out the design. This is really cleverly done by the pet insurance provider Lemonade. The landing page design uses a simple black, white, and gray color scheme together with motion-captured cats and dogs and the brand’s vibrant pink accents and buttons. Additionally, some of these elements—like one of the tiny critters and the buttons—interact with one another on the page.
7. Micro animations
Your landing page’s animation can help keep users’ attention and make their time there memorable. (The animals featured on the Lemonade page? Adorable.) However, animations might also encourage users to engage with your page. Micro animations are UI design elements that direct users to scroll down the page or perform an activity. You should experiment with these in 2023. Also check Moovly Alternatives
This might be as straightforward as links that change color when the user lingers over them to urge them to click, or it could be more complicated like this submit button.
In either case, I’d be astonished if these UX designs didn’t help you this year get a few more conversions.
8. Handwriting-Like font and emphasis
Even though it’s still early, we can already identify several elements in this year’s design trends, including personality-filled, playful images, subtle branding, and minimalist marketing. Here, humanizing companies to foster a more intimate contact between prospective customers and marketing materials is the unifying theme.
Another landing page design fad similar to this? Script-like fonts and design elements.
Here’s a wonderful subdued illustration from the graphic design subscription service Flocksy.
9. Bold, succinct copy
Despite the prevalence of minimalist marketing copy, most of us still require copy for our landing pages. Make your words count this year by choosing them carefully. Make it bold and concise.
MasterClass excels at doing this. (Not surprisingly, given the incredibly modest brand name.)
The value promise is in the headline: Quickly learn from experts in your field.
Because that is the huge, bold draw, the remainder of the page has relatively minimal prose.
Speaking of aggressive writing, check out this free report on The 36 Best Calls to Action (Ever).
10. No risk free trials
Even as marketers that understand the value of stakes to motivate a true product test and convert a consumer, we have to acknowledge that entering your credit card information for a tool you want to try out is unpleasant. It simply is! Also check Qualaroo Alternatives
Brands that are able to do so are doing so. Recent email address forms for trails have included a number of “no risk” or “no credit card required” warnings, and we predict that this trend will continue to grow. (Since it is attractive, of course it is!)
11. How-to sections
Any landing page’s objective will be to convert visitors, but the content may differ. Possible free trial promotion. registering for a webinar or event. A product description to schedule a demo.
A how-to section would be helpful for each of these.
To simplify more complicated subjects, people prefer lists and images. Semrush discovered that pages with lists every 500 words receive 70% more visitors. Even though your landing page isn’t an article or a blog post, you want to direct traffic there. A chance is worth taking if traffic is up that much.
Look at this illustration from Lettuce Grow.
Even if I’m not searching for a comprehensive guide, the photographs are appealing and clearly show the product. The writing is quite skimmable. Moreover, it gives the goods an image of accessibility and simplicity.
Your landing page visitors will understand what you’re selling and how effectively it works if you break down your product or service into these clear steps with eye-catching pictures and skimmable copy—even if they’re not specifically seeking for a step-by-step.
Test out these landing page trends in 2023
These are the trends for landing pages that are worthwhile. simple to put into practice, economical, and efficient for increasing conversions. Let’s get 2023 off to a great start with lots of innovation and, hopefully, lots of conversions. We covered a lot of ground here, so let’s review the trends for landing pages:
- Outstanding product videos
- Integrated copy and design for landing pages
- Simple and efficient style
- Backgrounds with only one color
- Rich greens
- Bold, clear copy
- Jolly buttons
- Little animations
- Script-like typeface and design components
- A “no risk” free samples
- How-to chapters
And keep in mind that while trends are significant, you shouldn’t ignore the core best practices for landing pages in favor of following them. Make sure you’re hitting those by using our landing page guide.