Best and demanding PPC AD Spy tools will be discussed in this article. There’s a considerable probability that your rivals have discovered some profitable keywords, display ads, and social media advertisements. Wouldn’t it be wonderful if you could determine what is working for them and build on their accomplishments? In fact, you can. Want to cut back on time? SEMRush is the spy programme I prefer. Get A Free SEMRush Trial Here
There are many PPC spy tools available for usage. Some are more effective for AdWords and Bing, while others are better for display, video, social (such as Facebook and Twitter Ads), or native ads. A lot of them also display the landing pages that they employ.
The ad spy tools are arranged according to the kinds of advertisements they work best with. Just a few of my favourite features will be highlighted.
Many of the tools are also excellent for conducting other forms of research, such as SEO or content marketing strategy.
Top 15 PPC Ad Spy Tools You Need To Steal Your Competitors Success
Top 15 PPC Ad Spy Tools You Need To Steal Your Competitors Success are explained here.
All of these spy tools offer free access to a small amount of functionality. They could impose restrictions on your ability to export certain types of data, the number of searches you can conduct, etc.
As you will need all those capabilities to get the most out of the tool, I strongly advise checking them out (for free) to see what you enjoy before paying for your favourite.
2. Your AdWords Account
You can see the top advertisers bidding for the terms you are targeting, did you know that? It’s called Auction Insights, and you can see the report for whatever time period you choose at the campaign, ad group, or keyword level. This is another ad spy tools.
It’s in the drop-down menu for details:
Next, a list of domains with information about each one’s impression share, average position, overlap rate, position above rate, top of page rate, and outranking share will appear.
Additionally, you can group data by device and time (day, week, year, etc.).
Domains with a high impression share and overlap rate are the ones I like to look at. When you know what keywords they are targeting, you can enter them into one of the PPC competitor research tools below.
The most widely used tool for paid or organic keyword research on competitors is likely SEMRush. This is another ad spy tools.
I entered franchisedirect.com from the aforementioned AdWords report. Here is the report about PPC:
To receive the complete report, explore the keywords section.
You can see the advertising they are running:
Usually, the longer an ad runs, the better. Use caution because it could also be an account that hasn’t been touched in years, even though typically that implies they are operating at their best.
Additionally, SEMRush includes a domain versus. domain tool that lets you compare which keywords each other’s domains target and which you don’t.
You can also see how I use it to find new AdWords clients or for PPC keyword research.
The ability to see how much (or how little) you overlap with a competition is one of my favourite SpyFu features. Although the concept is the same as before, I believe SpyFu does a better job at visualising it. It’s known as Kombat:
They make it simple to identify the keywords that your rivals are using that you aren’t. Decide what will work for you by starting with the “Buy Recommendations.” Also check translation management software tools
Additionally, you can click any overlapped or distinctive section of the Venn Diagram by hovering over it.
Following the centre section’s click, we are immediately presented with a list of related keywords:
They also include a history of ads, information on the top competitors, suggested budgets, and a tonne more. They also take espionage seriously because they are called SpyFu!
With their landing page analysis, iSpionage sets themselves apart. You can see a smooth transition from the landing page to the ad and back again. This is another ad spy tools.
The competitor alerts are yet another fantastic feature. If the rivals you are watching change their keywords or ad text, they will notify you via email each month:
Although not the most attractive of the lot, KeywordSpy has some excellent information.
This is the screen of the rival:
7. Display Ad Spy Tools
Tools for mobile and desktop display marketing spy are available in this section. They will reveal which of your rivals are running display advertisements as well as which websites or publications are displaying them.
You may save a tonne of time and money trying to figure out what works best because you can see what advertisements are successfully running and what sites are functioning best.
Data from WhatRunsWhere, which covers more than 120,000 publications and more than 300 ad networks, is updated every day. Also check Infrastructure Monitoring Tools & Software
“Leverage other people’s experiments to see what works.” View their explication video here:
Ads can be found via keyword, advertiser, and publisher domain searches (the site the ads show up on). You may also look through the top advertising, which is a terrific way to evaluate what kind of creativity and colour combinations work.
To assess the return on investment for your display ads, use their media buying calculator.
They also provide native ad intelligence, however in the Native Ad Spy Tools section we’ll explore some other businesses that specialise in that.
WhatRunsWhere charges $175 per month for mobile display intelligence, $249 per month for display intelligence, and $329 per month for a display Plus mobile combo (at the time of this writing).
They rank among the leading companies in the display ad spying market.
Another major competitor in the display ad intelligence market is AdBeat. To see what the large players’ advertisements look like, I like to check out their “top commercials” section: Additionally, you can observe display ad split testing conducted by other companies. This is another ad spy tools.
The use of OCR (Optical Character Recognition) to “read” the photographs is a neat aspect of their platform. Then, you can find adverts that people have read using their keyword search.
For desktop display information, AdBeat’s monthly subscription is $249. They include direct buy, native ads, and mobile advertisements at the $399 per month price point.
Furthermore, they provide Google-only display spying. For those with restricted budgets, this is an excellent place to start. A desktop version costs $79 per month, and a desktop + mobile version costs $129 per month.
BoxOfAds charges a base price of $147 per month and mixes mobile and display advertising. But the data is only available for three months.
You must subscribe to the professional plan for $247 per month if you want a full year’s worth. They do provide a $1, three-day trial.
If you require additional users, two years of data, or limitless exports, they also have a commercial plan.
You may get desktop and mobile display and video intelligence from Moat Pro. Free display ad searches are easy to conduct. This is another ad spy tools.
Their mock tool, which enables you to upload creatives and view how they appear on possible publisher websites, is a fantastic option.
Additionally, they have a mobile app that you may use to conduct short searches when out and about, at a meeting, or at any time you choose.
App Spy Tools
tools for spying on the Google Play Store and the iOS App Store of Apple.
A spy app for iOS and Android is called MixRank.
The use of keywords, landing sites, publisher placements, and other information are all visible.
Just for apps, akin to the display ad tools
They have AdClarity AppRank in addition to AdClarity Display, which I already discussed. This is another ad spy tools.
With AppRank, you can monitor app rankings over time, view the top publishers, and track rankings for the iOS and Google Play app stores.
14. Social Ad Spy Tools
Since many social networks don’t permit bots to scour their sites, social surveillance tools have become more difficult to find. Also check testing tools
However, we do have a few. As Facebook is the biggest and most important site to watch and advertise on, the first few are Facebook Ad spy tools.
Ad Espresso is a Facebook Ads solution that enables advertisers to quickly test and expand their campaigns. They provide a free tool you can use to view samples of ads, and because of their size, they have a lot of data on the various creatives utilised on Facebook. This is another ad spy tools.
You can search by market, key phrase, goal, ad kind, and other criteria.