Companies across the world are now working on web-based projects due to the increased adoption of digital transformation. The internet and web-based technological advancements have changed the way businesses use marketing technology. Today, you can see online advertisements on almost every platform, be it social media, websites, mobile applications, emails, or even search engines. This kind of advertising of products and services through the internet is called digital marketing. It is an ever-changing field, with marketers seeking innovative ways to reach out to their target audience and create interactions that influence public opinion.
Digital marketing is one of the most sought-after career fields these days. There are a number of job roles to choose from – content marketing manager, PPC Specialist, digital marketing manager, SEO Specialist, graphic designer, social media marketing manager, and so on. Interest professionals are taking courses like Digital Marketing & Analytics certification to become more employable and land their dream job in this rewarding career field.
If you are new to digital marketing and don’t know how a digital marketing certification can benefit your career, then this article is for you. Read on to understand why you too should add a digital marketing certification to your resume.
10 Ways a Digital Marketing Certification is Beneficial for your Career
Here are the interesting reasons related to pursuing a digital marketing certification.
1. Stay ahead of the competition
A digital marketing certification demonstrates your skills and increases your credibility. As many professionals are seeking a career in digital marketing today, a certification would place you ahead of your peers and your resume will more likely grab the attention of the hiring managers. Even during the interview, you can talk about the skills developed through the certification and how you can apply them at work.
2. Improves your income potential
In order to get recognition and show your competitiveness in an organization, a digital marketing certification plays an important role. When your skills are appreciated by your seniors, you are more likely to get good increments and incentives. Even if you are looking for a new offer, a higher salary package will be offered to you.
3. Makes you aware of the latest trends and best practices
When preparing for a digital marketing certification, you become familiar with the latest trends in the industry and what works best in a digital marketing campaign. Your knowledge would be up-to-date and you will have a better say among others during important business decisions. Moreover, the best practices that you follow will create a good impact on your overall marketing strategy.
4. Explore networking opportunities
With a digital marketing certification in hand, you can improve your learning and interaction and strengthen your professional network. By communicating with like-minded peers, you will come to know of better career opportunities and what you need to do in order to impress the employer. You can attract beneficial connections and share your ideas with them to gain valuable feedback on launching successful marketing campaigns.
5. Opportunities for freelancing
A digital marketing certification also adds value to your portfolio and will give clients greater confidence in giving you work for freelancing. As a freelancer, you may need to put in extra efforts to showcase that you are capable of handling projects related to digital marketing. A certification will place you ahead of other digital marketing freelancers.
6. Better career prospects
A digital marketing certification can help you carve a rewarding career ahead. From starting as an SEO Specialist, SEM manager, you can go on ahead to become a digital marketing manager, director of digital marketing right up to a Chief Marketing Officer. All this while your credentials along with rich experience will help you climb the career ladder successfully.
7. Gives you practical exposure
When you try to achieve a digital marketing certification, you often take up a course and learn from industry experts. Such courses not only teach you the basic concepts of digital marketing, but also give you practical exposure. You become familiar with a number of digital marketing tools that are widely used across companies. Knowledge of such tools help you track the right performance metrics and tweak your digital marketing strategies to get the most effective results.
8. Become creative
Digital marketing is one of the best fields where you get to be creative and change your ideas into reality. A digital marketing certification exposes you to some successful digital marketing campaigns that started with a creative idea in mind. You can get motivated through such examples and bring creativity in your marketing campaigns. If that impresses your audience, your credibility would increase in an organization.
9. The Return on Investment is huge
You may be doubtful when investing in a digital marketing certification and think whether it is really worth it. Well, you will not regret your decision as the benefits of getting a certification far outweigh the amount you invest. Today, digital marketing courses are quite cost-effective and help you earn a high-paying job.
10. Helps in growing your business
Are you an entrepreneur looking to take your small business to new heights? Digital marketing is just the thing you need to reach the right audience and gain more customers. This is where a digital marketing certification teaches you the basics, lets you understand the buyer journey, and make informed decisions when deciding a particular digital channel for growing your business.