Our digital world has become more intricately connected than ever before. As digital platforms and networks become global in scope, they are significantly reducing the cost of cross-border business development and transactions. Therefore, empowering businesses to seamlessly connect with customers and suppliers in any part of the globe. But what if your business is looking to reach out to audiences in your locality or just in Toronto? Would you have to reassess your digital marketing and SEO strategy?
Yes, you would!
If you are a local business in Toronto, selling only to people from nearby locations then there is no need for your website to be globally optimized. Because, even though lots of traffic or visitors from all parts of the globe to your website sounds good, it will not bring any advantage for you. As a local business, the most beneficial traffic that you need to have on your website is from the people in your locality or city.
For example, does the website of a restaurant in Toronto need to rank high somewhere in Australia?
Of course not; there is no way such a website will be of relevance to the Aussies or will it have any benefit for the restaurant owner back in Canada. Having a web design for Toronto could not be helpful for a client across the globe, it’s both a waste of time and effort. Therefore, several web design and web development agencies in Toronto focus on creating a website that can improve local rankings for business owners.
Benefits of improving Google Local Rankings in Toronto
More Traffic to Your Physical Store
For local businesses sometimes having more people visit their physical location could be more profitable than visiting their online website. This does not mean that the business does not need a website. In fact, having a well-optimized website for local visibility can significantly improve actual customers visiting the physical store.
But for that, business owners must ensure that they leverage the best web development in Toronto, which is prominent in enhancing SEO for the site. This can help your website stand out as unique among competitors and rank it on top of Google organic search results as well as in Google Maps. Hence, providing website visitors with relevant information about your business such as the services, contact numbers, directions, etc. It gives you a chance to increase website visibility to potential customers in your locality, who can then use your physical address and the directions to visit your physical location in Toronto.
Attract Targeted Traffic and Better Leads
Businesses must focus on identifying keywords that their potential customers will type in Google. Avoid implementing generic keywords such as “Good Restaurant” or “Web Development”, such keywords could generate a lot of searches, but they are also broad and would not be beneficial for your local brand. It will attract unqualified leads from different parts of the world thus significantly increasing bounce rate and decreasing website relevance.
Always make sure you attract an audience only in your region with keywords such as “Web Development in Toronto” or “Best Restaurant in Toronto”, this will serve only a specific geographic group. Since these targeted audiences are looking for businesses in the Toronto area, there is a great chance that they will most likely turn into your customers.
Website Optimization Can Improve Your Conversion Rate
Keyword optimization is just a part of the holistic digital marketing strategy and there are more components to local SEO than most local business owners think. There is no assurance whatsoever that your audience is browsing for local businesses only from their desktop. In fact, most people search for businesses from mobile devices and through voice search when they are outside looking for the physical locations. Therefore, it is imperative that you seek help from Web development companies in Toronto and improve user experience, platform independence and also optimize for voice search.
The easier it is for visitors to navigate your site, identify information, the easier it will be for them to take necessary action, or contact you regarding your services. Therefore, improving local SEO is not just about ranking your website on Google SERPs, it’s also about website and mobile optimization to significantly improve conversion rate.
Build Trust Among Local Customers
It could be quite difficult to showcase all your positive responses or reviews in a physical store. Even word of mouth takes time to get around. But by showcasing customer testimonials, reviews, ratings, etc on your website, it will show the tremendous reputation your brand has among local customers. Online reputation is increasingly referenced by consumers in Toronto and is fast becoming a make-or-break metric for those looking for a local business online.
The better reviews you get as part of your reputation management strategy, the more visibility your brand will receive in local searches. Therefore, if you have better visibility on Google’s first page combined with fresh positive reviews, there is no doubt you not only generate more leads but will also earn consumer trust.
Cindy Williams is a blogger in Canada. She is working as an outreach coordinator for Web Sharx, a company offering web design in Toronto. She graduated with honors from the University of British Columbia with a dual degree in Business Administration and Creative Writing.