Best and demanding Video editing tools will be described in this article. Did you know that using video marketing can maximise your ad budget, raise brand awareness, and increase ROI? All you require is a smallish bit of inventiveness, a respectable computer or smartphone, and—more importantly—a dependable video editing programme. However, where can you find a powerful video editor that is reasonably priced, if not free?
The good news for those simply beginning out in video editing is that the days of needing to shell out a fortune for video editing software are long gone. The market has transformed into a wonderful area that is dotted with free video editing programmes that offer most or all of the features of some of the more expensive products.
In this article, we’ve gathered the top 15 free video editing tools for beginners after carefully evaluating each one’s adaptability, user-friendliness, and functions including supported file types and video/audio effects. We are aware that every user has different needs. To assist you in selecting the programme that best meets your needs, we have created a thorough description and a list of its essential features.
There is no doubting that one of the trends reshaping digital marketing at the moment is video marketing. The emergence of mobile technology and cutting-edge applications that promote video transmission and consumption are driving the trend, which is expected to increase quickly.
The future of content marketing is unquestionably video marketing. According to Cisco, there will be about a million minutes of online video traffic by 2020, and 82% of all web traffic will be made up of video. It’s interesting to note that 97% of marketers think that videos have improved user comprehension of their goods and services.
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How Customers Prefer To Discover New Goods or Services
Additionally, 81% claim to have used video as a marketing technique. Brand marketers are using video more frequently now that they are aware that 78% of customers view videos on a weekly basis and 55% of consumers watch online videos every day. As businesses realise that video marketing may considerably boost sales volumes and eventually boost the bottom line, the trend is set to take off.
Numerous eye-catching facts have surfaced, encouraging brand marketers to reconsider their approach and build a structured content marketing workflow using video marketing as one of its cornerstones.
Today, anyone can make videos that appear professional. All you need is dependable video editing software that supports complex modifications like adding audio-fills, splitting frames, and merging numerous recordings. The top video editing programmes for amateur videographers are listed here.
Top 15 Best video editing tools In 2023
Top 15 Best video editing tools are explained here.
NCH Software created the free, feature-rich video editing programme VideoPad for users of Mac, Windows, iOS, and Android devices. The solution has an easy-to-use user interface, making it excellent for newcomers learning the basics of multimedia video editing or small firms beginning their video marketing initiatives. VideoPad makes video editing simple with its excellent collection of audio and video optimization tools.
The nice part is that editing 360-degree videos using VideoPad is just as simple as editing regular movies. However, if you’re a beginner, adding narration to 360-degree videos can seem like a daunting process. The tool you need to add a professional touch to your social media or marketing videos is VideoPad, which comes with more than 50 visuals and transitional effects.
The ability to use predefined effects or create your own bespoke effects while saving the template for later usage makes it much more appealing. There are several transitions that may be utilised between clips as well, including dissolve, fade, zoom, crossfade, and more.
Although the system has several drawbacks, it is a well-rounded platform for both home and business use thanks to its quick video stream processors and drag and drop navigation. Additionally, while though VideoPad lacks sophisticated capabilities like premium special effects, multi-cam editing, and motion tracking, you may connect a number of add-ons to increase its functionality.
The Essentials of VideoPad
- Both 3D and 360-degree video editing are supported.
- It has an easy-to-use user interface.
- There are numerous transitions and visual effects included.
- It offers tools for digital audio.
- Popular video formats are supported.
- Users can export videos to a CD or a file.
Comprehensive VideoPad Review
The first tool on our list is Moovly, a simple-to-use video editing programme for producing expert, instructional, and commercial videos. Users of this web-based platform have access to all the tools they need to produce high-quality videos that can be shared and published on well-known video-streaming websites like YouTube, Vimeo, and Facebook.
Moovly offers a large variety of themes where users may drag and drop additional items, such as photographs, movies, audio, and animated clips, so using it doesn’t require any level of knowledge. You can explore Moovly’s library and use its royalty-free content if you don’t have any original media assets to include in your video.
In terms of video editing, Moovly offers tools for intricate modification of your content, including splitting or trimming videos, resizing, rotating, cropping, and altering the audio and playback speed. Segments can be looped, additional audio tracks can be added as overlays, subtitles can be added, and text-to-speech functionality can be used.
Key Moovly Features:
- It has robust editing features that are also simple to use.
- It provides premade templates.
- It has a collection of public domain media items.
- All videos are prepared for Facebook, Vimeo, and YouTube.
- It includes text-to-speech capability.
- Through user groups, users can work together on video projects.
Review of Moovly in Detail
Small businesses wishing to create original video content will find Wave.video to be the perfect online video marketing platform. Users can make and embed video advertising and quick promotional movies thanks to the characteristics of the software.
Users can produce professional-looking movies to advertise goods and services using the platform’s library of stock video footage and music. Users can also select from a selection of animations and layouts to enhance the effectiveness of their films. Marketing teams can quickly post videos to social media sites like Facebook, Instagram, and Twitter by using the Wave.video platform.
In addition to simplifying the process of sharing films on social media, the platform provides a free social calendar that marketing teams can personalise to suit their requirements. Videos can also be posted to different web pages, including landing pages, using the software’s automatically created embed codes. Users can also promote videos and improve conversion rates by using a video landing page generator.
Wave.video does not require user installation because it is an online platform. Since all work done on the platform is immediately saved to the cloud, users may work more easily across devices.
Key Features of Wave.video:
- A collection of photos and video clips with no royalties are included.
- It provides integrated video hosting.
- Users can easily share videos on social networking platforms thanks to it.
- It produces embed codes for videos automatically.
- It offers automated captioning functionality.
- A landing page generator is included.
Review of Wave.video in Detail
Lumen5 is a tool for editing videos that was created to assist businesses in increasing traffic and engagement through engaging video. Lumen5’s AI-powered video editing features, which can easily convert blog posts and articles into videos, are its key edge over other video editing programmes. The software’s AI-powered technology not only aids in storyboard construction but also assists users in fitting information to a layout and enhancing videos’ messaging with appropriate music and images. This is another video editing tools.
The platform also has tools that allow users to build their own videos. The platform offers a wide variety of video templates, whether for YouTube, Instagram Stories, marketing, or education. With the addition of their own logos and watermarks, users may further alter their movies to meet their branding by selecting from a variety of colour schemes and text styles. More possibilities for enhancing videos can be found in a media library that houses millions of images, video clips, and audio files.
The fact that Lumen5 offers a range of price options to meet the demands of various organisations for video marketing is another fantastic aspect of the platform. SMBs could benefit from the Starter ($19 per month, billed yearly) and Premium ($59 per month, billed annually) plans, while major businesses can choose the Enterprise plans, which come at a variety of prices.
Specifications of Lumen5:
- It has text-to-video features that allow you to turn blog entries and articles into videos.
- Users can create videos using its AI technology in a matter of minutes.
- Millions of free photos, video clips, and music files are available in its searchable database.
- It offers customisation possibilities so that movies can match a company’s identity.
- It supports many output aspect ratios and resolutions.
Comprehensive Lumen5 Review
With incredible cinematic and studio-grade audio quality, VideoProc Vlogger is a potent video editing programme made to give life to your video vlogs, professional shows, or simple enjoyable video presentations. The application’s features were created with today’s creators in mind, enabling people to express their creativity in ways that are only limited by current video and audio technologies.
With VideoProc Vlogger, users can edit their inputs to improve image or video clarity while removing distracting fisheye. They can produce as many videos as they want, in any quality—from 4K to lower—as the situation demands.
This is another video editing tools. A crucial component of video editing is video speed control. Users have complete control with VideoProc Vlogger, allowing them to set the video speed to be variable or constant. With this function, you can easily construct speed ramping to accentuate specific visual elements in your video and appear to be a professional video producer. More than 20 speed options are available in the app, which should be more than enough to highlight the mood you want to convey or lighten up the pace.
For any video project, having more visual options is essential. Users of VideoProc Vlogger can utilise 3D LUTs and filters to remove colour gradients as they see suitable. Users only need to adjust HSL colour values, saturation, contrast, or exposure, among other things, to get those astounding 4K and HDR outputs. This enables them to add as much colour and vitality as they want to their video creation.
Users of VideoProc Vlogger may produce outstanding audio outputs to go along with their fantastic films thanks to the program’s studio-quality audio editing function. Without the need for the intricate audio engineering principles that underpin it, a visual audiogram offers precise audio editing. As a result, users can create audio-video projects that are as explosive or subdued as they like.
Major Highlights of VideoProc Vlogger:
- include 28 motion settings and more than 20 speed presets.
- Bezier curves that are adaptable for action-based media.
- Autonomous keyframes.
- Zoom and pan capabilities.
- movement crop
- Color grading and colour correction.
- Professional audio editing at a studio standard.
- multiple effects and features that are always being upgraded.
Apple created the great entry-level video editing programme iMovie primarily for users of Mac OS and iOS. IMovie allows users to explore video clips with ease, edit films and audio, and add music, narrations, and photographs to videos. It also has a stunningly straightforward user interface and drag and drop navigation. This free video editing programme is built into Mac devices and is a fantastic starting point for learning the fundamentals of video editing before moving on to more advanced programmes. This is another video editing tools.
Although iMovie is simple and uncomplicated to use, it yet has robust capability. Some controls used by premium editors are not included in the solution. However, the amazing chroma-keying tool, cinematic aesthetics, elegant themes, numerous audio tools, and media management tools make up for the lacking tools. Additionally, it is energising to have the option to begin editing on your iPad or iPhone and finish it on your Mac.
Despite being a free video editor, iMovie stands out since it supports 4K video. Additionally, iMovies is the greatest tool for those who want to create Hollywood-style trailers and movies based on storyboards because it can edit video clips taken on any device. Even better, iMovie has tools for masking and strength adjustment that make it simple to alter video effects for best plausibility. Despite not supporting multicam and 360-degree video editing, iMovie still makes a fantastic alternative for novices thanks to its outstanding array of video editing tools.
Comprehensive iMovie Review
Specifications of iMovie:
- It includes a trustworthy chromakeying tool.
- It offers a variety of elegant themes.
- It offers numerous tools for organising material.
- It offers more than 80 shrewd soundtracks.
Excellent video editing software specifically made for Android and iOS smartphones is Adobe Premiere Clip. The app gives you the ability to make and edit videos on your mobile device while also giving you the choice to send videos to Adobe Premiere Pro CC for expert desktop editing. The social media aficionado should use Adobe Premiere Clip. The video makes it simple to edit movies you take with your mobile device and create magnificent videos with amazing sound and gorgeous visuals.
The fact that Adobe Premiere Clip has two video editing modes—Automatic and Freeform—sets it apart from other free tools. With automated editing, Adobe automatically edits your video and adds transitions, converting your still images or video into dynamic films in a matter of minutes.
On the other hand, the Freeform mode enables you to make use of your expertise in video editing to add special effects, trim, apply custom looks, change lighting, and apply slo-mo to your videos to create the ideal aesthetic.
Videos created with Adobe Premiere Clip automatically sync with all platforms because to the ground-breaking Adobe CreativeSync. Additionally, Premier Clip videos are simple to distribute on well-known social media websites like Twitter, Facebook, and YouTube. Although there are many Adobe Premiere alternatives, only few of them can match this editing program’s power. This is another video editing tools.
Comprehensive review of Adobe Premiere Pro
The Essentials of Adobe Clip
- Both auto-editing and freeform editing are available as video editing options.
- It has robust editing capabilities.
- It has amazing visual polishing features like the ability to add titles, transitions, and slow-motion effects.
- With Adobe Premiere Pro CC, it automatically syncs.
Users using Windows, Mac OS, and Linux should utilise the free video editor Avidemux. The programme expedites common video editing operations like filtering and trimming, and it also excels at complex video encoding. The user interface (UI) of Avidemux is clear and simple, encapsulating its simplicity and providing all the tools required to enhance your videos.
With Avidemux, you can easily add a video clip to another and copy, trim, or remove specific portions of your videos. Also, you may scroll through your clips and display certain frames with ease. Avidemux is more of a playground for novices than a tool for expert users because it doesn’t provide transitions or dazzling wipes to add to videos.
Having said that, the Video Filter Manager included with Avidemux makes it simple to modify the colour, brightness, saturation, and hue of your video. Multiple video file types, including MPEG, AVI, MP4, DVD, and ASF, are supported by the programme. A potent encoder is another feature that makes it simple to convert audio and video data between different formats. The best aspect is that Avidemux stores media in a container format, which combines audio and video into a single file.
Comprehensive Avidemux Review
Characteristics of Avidemux
- Its user interface is minimalistic and clear.
- It has a manager for video filters that makes filtering videos simple.
- It is simple to encode video and audio files thanks to its dependable encoder tool.
- A real-time analogue synthesiser is present.
For newcomers, amateurs, and casual users, Wondershare created the video editing application Filmora. It is a dependable solution that offers a stylish user interface and strong editing tools to simplify video editing. The software contains common overlays, transitions, cutting, and custom effects that let you make great videos despite lacking many advanced features like multi-camera capability and VR tools.
Filmora is a video editor for designers of all kinds and levels, created for Windows and Mac computers. You may add the ideal sound to your video recordings with its sound tools, such as keyframing, audio equalisation, and background noise reduction. In addition, the green screen effects and compatibility for full 4K films enable you to produce amazing videos with sharp frames.
In addition, Filmora’s 100 layers of media make it simple to construct complex narratives. Additionally, the expert 3D LUTs and artistic filters let you to create the ideal video look with a single click. Filmora stands out because of how simple it is to learn how to use it and how fast you can pick up the fundamentals of video editing thanks to its processes and interface. This is another video editing tools.
Comprehensive Filmora review
The Best of Filmora
- It offers 3D LUTs and original filters.
- It makes fixing issues with cameras, including camera shaking, simple.
- It offers 100 media layers.
- It has built-in green screen effects that make compositing easier.
- It provides a variety of audio tools, including keyframing and an audio equalisation.
Blender, a powerful open-source tool created for Windows, Mac, and Linux users, is another item on our list. The programme has a built-in video editor but is primarily intended to be used as a 3D animation maker. The video editor in Blender allows you to perform straightforward tasks like video splicing and video edits, but it may also be used for trickier tasks like video masking.
The video editing application uses Blender’s adaptable interface, which is ideal for amateur and expert videographers alike, as part of the Blender package. It’s amazing how the video editor, although being a part of the Blender suite, has all the functionality you require to begin working as a videographer.
Luma waveform, live preview, histogram displays, & chroma vectorscope are a few of its standout features. Blender makes it simple to sync and scrub videos, mix audio, and create waveform graphics. Additionally, you can easily edit films with the use of adjustment layers, several filters, speed adjustments, and transitions.
Comprehensive Blender Review
Key Blender Features
- 32 spaces are available for the addition of music, visual content, video, masks, sceneries, and effects.
- It has numerous filters and transitions.
- It offers chroma vectorscope, live previews, and histogram displays.
- It simplifies audio mixing and video scrubbing.
This is another video editing tools. Movavi developed the online video editing programme called Fastreel. It features a user-friendly interface and a full complement of editing tools. These consist of tools for trimming, cropping, turning, or combining footages. You may also produce split-screen and stop-motion videos, as well as videos that are reversed, looped, or resized. Additionally, the platform provides more sophisticated tools including SRT file support, the ability to create watermarks, and access to royalty-free music.
This is an excellent alternative for people, independent contractors, and small businesses on a budget because of the platform’s free plan and reasonably priced subscription options. Its drag-and-drop interface is also user-friendly, so there aren’t any challenging learning curves. Having this available can be helpful for making commercials, home films, vlogs, or even presentations for school.
And to top it all off, Fastreel is entirely online. In other words, users won’t need to install anything or worry about running out of disc space. All you have to do to begin editing is upload your files to Fastreel.
Important Fastreel Features
- It supports a large number of formats.
- There is a free music library included.
- It offers a wide spectrum of filters and transition effects.
- It has a wide range of editing tools included.
- Since it is web-based, no additional disc space is needed.
- It is excellent for both people and small enterprises because it provides a free plan.
Comprehensive Fastreel Review
12. DaVinci Resolve
One of the most sophisticated free video editors on our list, DaVinci Resolve features colour correction and audio mastering of a professional calibre. Despite having a tonne of advanced video editing options, the solution is still ideal for novices because of its simple user interface, which streamlines most everyday chores. Additionally, it is a cross-platform solution that operates without a hitch on Windows, Linux, and Mac computers.
Despite being offered for free, DaVinci Resolve is regarded as a pro-level programme and enables users to produce videos without watermarks. This agenda was made with you in mind if producing videos with excellent audio and eye-catching visuals is your top goal. The platform enables you to correct colour, edit, finish, and deliver amazing videos from a single machine. It combines a cutting-edge colour corrector with nonlinear video editing.
Additionally, it offers dependable classic colour capabilities like main colour wheels and curve editors that collaborate with cutting-edge tools like facial recognition to let you alter the hue of your lips, skin tone, and eye colour. DaVinci Resolve is a powerful free video editor that integrates with Fusion, a set of high-end video editing tools for rotoscoping, text animation, tracking, keying, and stabilisation.
Comprehensive review of DaVinci Resolve 14
Important Elements of DaVinci Resolve
- A variety of colour correcting tools are included.
- It has tools for expert editing.
- It can play 4K videos.
- It makes use of a powerful playback engine.
- It syncs with Fairlight audio flawlessly.
13. Media Composer
Avid created Media Composer, a capable free video editing application, for aspiring writers, filmmakers, and video marketers. The purpose of the schedule is to teach novices how to edit videos with the same equipment that tools do. Media Composer, which is marketed as a strong and flexible video editor, lives up to the hype and provides all the tools you need to make beautiful videos in a professional setting. This is another video editing tools.
With the help of Media Composer’s numerous presets, effects, and transitions, you can give your videos more visual impact and punch up certain sections. Additionally, the software provides a virtual recording studio that makes it simple to add text, sound effects, voiceovers, intensity that makes the ground shake, and emotions. Finally, Media Composer connects with Avid Link, which might be a crucial tool if you want to increase your network and opportunities.
You can tell better stories without spending a fortune with the package’s quick high-res-to-HD workflows and real-time collaboration. Additionally, it offers expert capabilities like Multicam editing and audio ducking, as well as automatic media management tools to assist you in keeping track of your assets.
Comprehensive review of Avid Media Composer
The Essentials of a Media Composer
- With Avid Link, it works without a hitch.
- It offers a number of sophisticated capabilities, including multi-cam editing and audio ducking.
- It provides a wide range of settings, effects, and breathtaking graphic transitions.
- Crisp audio can easily be added using the virtual recording studio.
- It makes it simple to upload material to YouTube, Vimeo, and Facebook.
This is another video editing tools. WeVideo is an online video editing tool created with video producers, small enterprises, and solo entrepreneurs in mind. The application, which combines cloud storage and video editing tools, allows users complete creative power and enables them to record, view, create, and share videos with a resolution of up to 480p.
WeVideo offers users iOS and Android apps so they may edit films whenever and anywhere they want. It functions flawlessly on any web browser. This implies that you can begin your editing chores on a mobile device and finish them in a web browser on a PC or Mac.
WeVideo also has excellent sophisticated editing features while streamlining workflows with a straightforward, user-friendly user interface. In this method, you can make magnificent movies without having to be an expert editing; your imagination is your only constraint.
WeVideo, on the other hand, does not provide an automatic editing option; rather, the programme gives you total control over the transitions, messages, motion effects, and much more. The usage of cutting-edge tools like WeVideo JumpStart accelerates editing. Additionally, the ability to combine several audio and image formats opens up a world of options for producing high-quality videos.
Comprehensive WeVideo review
The Best of WeVideo
- It offers cloud storage of up to 1GB.
- It utilises cutting-edge technology like WeVideo JumpStart.
- It provides users with up to 5 minutes of monthly published video time.
15. HitFilm Express
One of the most useful free video editing apps is HitFilm Express, and our list would be incomplete without mentioning it. Compared to what you might anticipate from a free video editor, the solution is a little more sophisticated and offers more options. HitFilm Express combines fundamental video editing tools, such as cutting, splicing, and audio editing, with a number of more sophisticated ones to let users produce 3D-effects-rich videos and films. This is another video editing tools.
To access the free app, you must pay a modest fee, though. To download the free version of HitFilm Express, you must thank the vendor or post a status update on social media. This application has several fantastic features, including 410+ effects and presets, motion blur, a new layout panel, animation keyframing, and masking options.
HitFilm Express stands itself because it offers tutorials based on well-known Hollywood films. Because of this, the tutorials are more interesting and appealing to users who are just starting out with video editing.
Even okay, you can do all of this for free and generate videos with a resolution of up to 4K, edit 360-degree videos, and fix lens distortion. Additionally, HitFilm Express enables you to expand its functionality by purchasing various add-ons from the vendor’s website if you require additional features to produce videos of a professional calibre.