If your goal is to generate passive income online, you may have heard CPA ad networks are the ticket to success. But what exactly is a CPA network, how do they work and what are their benefits? It’s important to educate yourself on these ad networks and their inner workings to maximize your earnings and chances of success.
What Is a CPA Ad Network?
A CPA ad network gives marketers an opportunity to generate passive income by directing traffic to an advertiser’s offer. Marketers get paid a commission whenever a visitor takes a desired action (such as making a purchase or subscribing to a newsletter), and the advertiser generates more sales. It’s a win-win for all parties.
The CPA network itself acts as an intermediary between the advertiser and the publisher. It’s the platform that both parties use to connect with each other, and the ad network receives a percentage of the advertising income they generate.
How CPA Ad Networks Function
A CPA ad network works with both advertisers and affiliates. Advertisers can place their offers on the network, and publishers can create accounts to promote those offers.
Typically, CPA networks have offers from multiple verticals to cater to a wide range of publishers and advertisers.
One thing that separates CPA ad networks from affiliate networks is that they often work more closely with their publishers and nurture their relationships. Their publishers, or affiliates, are often assigned an account manager to help ensure and support their success.
Often, CPA networks have few barriers to entry, meaning that account approval is a relatively simple and straightforward process.
Once an affiliate has an account, they can begin promoting offers via PPC, social media marketing or landing pages.
Affiliates are paid whenever a visitor takes the offer’s required action, which could be a purchase, subscription, email sign-up, deposit or whatever the advertiser desires.
While every network is different, many reputable networks will provide weekly or bi-weekly payouts.
How Publishers Benefit from CPA Ad Networks
Publishers invest a lot of time and effort into building an audience and generating organic traffic to their websites or social profiles. That traffic is valuable, and publishers are often looking for ways to monetize it.
CPA ad networks benefit publishers in many ways. They:
- Allow publishers to monetize their traffic
- Offer high conversion rates, thanks to highly targeted offers
- Provide publishers with a variety of verticals to generate income from
Publishers benefit greatly from CPA networks, but advertisers also benefit.
How Advertisers Benefit from CPA Ad Networks
Advertisers have many advertising methods that they can choose to reach their sales goals: PPC, social media ads, email marketing and countless offline methods. Advertisers can also turn to publishers who have relevant traffic to promote offers.
- Targeted, relevant traffic that converts at a high rate
- Increase in sales
- Acquire customers at a lower rate
- Boost brand visibility
Affiliate marketing is a fast way to get products or services out to the masses and allows you to generate sales at all stages of your business.
How CPA Ad Networks Track Actions
CPA networks can track actions in numerous ways, including:
- Tracking cookies
- Sub-ids and data appended to the affiliate link
- Referral source tracking
Networks utilize tracking software and technology to better track the actions of a lead that clicks through a link. For example, the network may have tracking pixels on the offer landing page to monitor the user’s behavior on the site and track signups or sales.
CPA Pricing Models
Cost-per-action pricing models are fairly straightforward:
- Payments are made for predefined actions
- Advertisers and publishers agree to the price
You may also find pricing models that include:
- Cost per install or the amount of money you’ll earn from a lead installing an app or software
- Cost per sale, or what you’ll receive when a lead results in a sale
- Cost per lead, which is the amount paid for a data lead, such as exchanging a person’s email address for an eBook
Some platforms that focus on mobile traffic may pay for engagement, too. Publishers will know and agree to the pricing model before promoting it.
Optimizing CPA Ad Campaigns
CPA ad campaign management is crucial for long-term success. Landing pages, offers and creatives go “stale” after a while. People have seen the same offers, so they’re not enticed to take action, and your clicks and conversions fall.
Optimizing your campaign over time involves:
- Monitoring your traffic and conversions
- A/B testing offers
- Alternating landing pages
- Optimizing and adjusting copy
- So much more
Your campaign manager can also help you optimize struggling campaigns.
Ad networks, like iMonetizeIt, help you earn money by sending quality traffic and buyers to offers. You can choose advertising methods that work best for you – even free ones – and begin earning money.
Selecting the right network that offers relevant options for your niche is the next step to unlocking profits.