Technology has completely transformed how we do business in the modern world. From how we communicate to the way we shop to market research, branding, hiring, managing supply chains and so much more, tech has impacted just about every aspect of the business world. One area where technology has had an undeniable impact is marketing. In fact, modern marketing strategies, campaigns and tactics are completely different to how they once were and they continue to adapt and change as newer technologies are developed.
As a business owner, you might hire a marketing company to do the heavy lifting for you, or perhaps you have enrolled in one of the many top-quality online digital marketing courses out there so you can take on the responsibilities of marketing your business all by yourself. Whichever path you have chosen, finding the right way to market your business is more important than ever. Regardless of what industry or niche your company operates in, the marketplace is likely more saturated than ever before. This means you need to up your game to ensure that your business stands out from the crowd and the best way forward is with tech by your side.
Let’s take a look at the important role that technology plays in modern marketing campaigns.
More Data Than Ever
Before technology started to play such a big role in marketing campaigns, businesses had a lot less information about their clients. To build customer personas, marketers would need to conduct surveys, create focus groups and gain feedback directly from consumers in any way that they can. Nowadays, using technology, businesses can very quickly learn where their internet traffic is coming from, the age, buying power, interests, likes and dislikes, and much more about every single person who visits their social media channels or websites. This bank of detailed information has completely changed the game for modern-day marketers.
Social Media Campaigns
There was a time when Facebook didn’t have advertisements or complex algorithms that decided which users would see which content. However, over time Facebook and all of the other social media channels have gathered huge amounts of data from their users to create a modern marketers dream scenario. Running social media campaigns, advertisers can reach highly-targeted groups of potential customers using an abundance of different metrics to find their ideal consumer.
Half of all emails are now opened on mobile devices and it won’t be long until the majority of search is conducted on mobile too. Mobile is where the people are and it is now where marketers are going too. Mobile ads have become an integral part of the current business landscape so much so that when you are browsing the internet online, you expect to see mobile ads. In Australia alone, more than $50.46 billion was spent online in 2020 and more than 9.1 million households shopped online in 2021. When you stop to take stock of these numbers, it’s clear to see why more businesses are investing in mobile advertising technology.
Technology And Marketing Will Continue To Work Hand In Hand
Technology doesn’t just play a role in marketing. Nowadays, you could legitimately argue that technology enables and facilitates marketing, as we know it today. Moving forward, technology will continue to play a huge role in how businesses promote their products, services and other offerings. As businesses gather more customer data, explore new technologies and seek to find new ways to reach potential clients, who know where modern marketing will be taken. However, regardless of what the future might hold, one thing is certain; technology will be at the core of whatever will be coming down the line.
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