In the past decade, the world of visuals has evolved immensely with new cameras and editing technologies entering the space. Before camera technology evolved, photography was an interest of those who could afford expensive cameras. Today, it has become accessible to the masses.
Now, anyone with a good phone or a decent camera can explore the field without being a professional. As more people enter this space, the trends are changing rapidly. In this article, we’ll discuss some such trends that have revolutionized the industry:
1. Rustic Outdoor Photography
Rustic outdoor photography is convenient for all, as people can go to their backyard or an old property in their locality and take incredibly fascinating pictures. This form of photography involves using a backdrop or objects that have an earthy or natural vibe to them and using filters that add a cozy and earthen feel to the pictures.
2. High Drama Photos
Another trend many incline toward is high-drama pictures. This includes photographs with a mix of surreal and realistic elements, enhancing the picture’s charm. These elements are highly eye-catching and can stimulate a mind with all the colors. High-drama photos use high contrast elements, temperature, and lighting effects to add drama and vibrance to the picture. These photos also include unusual colors and other techniques that provide a forced perspective.
3. Candid Imagery
Capturing life in its natural elements accentuates the rawness of pictures, naturally captivating the viewer. Trends have been changing towards candid photography, especially with the increase in social media usage. Most people today share their lives on social media with their friends, family, and followers and use true-to-life photos. These photos have minimal to no editing or filters.
4. Macro Photography
Macro photography captures the elements of life through a close lens, including taking close-up shots of insects, plants, and textures. This trend is emerging slowly as more people become interested in science and technology. Brands have also been using the technique to showcase the details of their products.
5. Aura Photography
This relatively new and fascinating technology captures the energy of the object that is getting photographed. An aura camera uses sophisticated sensors to detect skin temperatures and electro-dermal activity, projecting its results on top of a normal photograph through vibrant colors. The result is an image showing an individual’s aura.
6. HDR Photography
This photography trend involves capturing high dynamic range photos. HDR photographs depict greater luminosity and make the object appear much closer to what a human eye can see. Some argue that the technique goes to a microscopic level, as it zooms in on the object, and makes the photo captivating by enhancing every detail of the object.
7. 360 Panorama
Technology has enabled trends like panorama, where the software can compensate for the unsteady hand of the photographer. A panorama captures a 360-degree view of the object or landscape and is a trend gaining popularity, especially in landscape photography and event photography.
8. Drone Photography h
Drone photography enhances the storytelling aspect of photography and videography by providing an aerial view. It has become particularly popular in events like weddings or graduations, as it can capture the venue’s beauty by providing a smooth, dynamic perspective. The technique has also been making a mark in real-estate marketing as sellers can now provide aerial images to their potential prospects and give them a bird’s eye view of a property.
The selfie has become one of the most popular trends in the photography industry due to increasing social media usage and influencer culture. Now every smartphone supports a front camera. Apps like Snapchat have also been a major influence on this trend.
10. Minimalistic Background
Most photography trends are shifting toward minimalism and using neutral solid backgrounds for the object. Going for minimalistic photography does not refrain the photographer from creating intense, vibrant, and colorful designs but rather focuses on the careful placement of the colors through color blocking and contrast. This helps maintain a clean design.
Social media platforms like Facebook, Instagram, and even Snapchat now provide an avenue for professional and non-professional photographers to disseminate their work with just one click. This has encouraged newcomers in the photography industry and made photography a relatively common hobby among millennials and Gen Z. The trends that emerged as a result also helped numerous businesses across the globe step up their product photography game and captivate their audiences through engaging photos.
Special tools like drones, aura cameras, and lenses can be used to take these fascinating images and help you excel in your interest or career in photography. If you are entering this space, we recommend first starting small and investing in essential equipment. Through practice, learning, and experimentation, you’ll build your photography skills in no time.