With the influx of online shopping, more and more people are trying to get their own online shop off the ground. Instead of inundating themselves with products that they’re not sure whether they can sell, people are choosing to build their businesses with dropshipping as the method of procuring products.
One such niche in the dropshipping sphere is baby products. This article will explain what it means to dropship baby products, and why dropshipping such products is marketable in 2022.
What is dropshipping?
In traditional businesses, a store will buy a large quantity of a product, so that it is available to sell to the consumer. If there is leftover product that hasn’t been sold businesses will often have sales to get rid of leftover stock.
Dropshipping cuts out the need for sales, as the business itself doesn’t carry unnecessary products. When a business is based around dropshipping, the business acts as a kind of ‘middle-man’ in the purchasing process. A customer will order a product from the business at retail price, the business will then purchase said product from a third-party supplier at wholesale price, and have the product delivered to the customer. This cuts out any unnecessary storage of products on behalf of the retailer, and assures that dropshipping businesses may have a steadier profit margin, rather than facing a potential loss.
What does it mean to dropship baby items?
If you were to base your business around dropshipping baby products specifically, that would mean: having a catalog of available products on your site specially catered to that market; updating it to accommodate stock levels and trends; and making sure that your prices are similar to established companies in the same market.
What baby items are there?
When deciding what baby items to sell one of the first things to come to mind would be clothing. There is a large market for baby clothes that is always expanding, so it makes sense for this to be one of the most profitable subcategories with the potential for profit growth as big as the market itself. That being said, it’s not the only subcategory there is.
There is also always a market for baby toys as well as baby ‘wellbeing’ items such as pacifiers and blankets. Businesses that specialize in baby products tend to often either go with apparel or Assorted baby products. However, with an online business that choice doesn’t necessarily need to be made, one can ‘specialize’ in baby products as a whole. If all products are in one place, customers are more likely to make impulse purchases due to the decrease in decision-making needed with all items in one place.
The reason that retailers specialize in apparel or Assorted baby products is often due to lack of warehouse space. There simply isn’t enough room to house everything possible. Dropshipping takes away that restriction. Since the only product that is held onto is the product that has been ordered less room is needed for unsold stock, creating a space to increase the variety of products sold.
Why baby Items?
Now we know what baby items are available for dropshipping, and how one can do it, we are led directly into the final and most important question – why dropship baby items?
For the purposes of the following example, presume you are selling baby clothes. What would be the difference between selling adult clothes and baby clothes? Whilst all clothes are subjects to changes in trends and style, baby clothes are particularly predisposed.
With changing advice on what products are best for children, what materials to use, what types of clothes keep them the safest, there will always be a market for baby wear. Adult wear juxtaposes this logic. If taken care of a clothing Item could potentially last multiple years for just one person, but for a baby no matter how well it’s looked after the baby will grow out of it within a few months, meaning new clothes will continue to need to be purchased.
With growing babies, there will always be customers ‘growing out’ of the niche of your business as their child ages, but that also means that there will always be a steady intake of new customers. This rotating door system of new customers coming in as old ones leave means that there is always a market for baby items. Even more so, new parents are growing babies are likely to have friends who also have babies, so if they take a liking to your products and service, they are likely to be recommended to your business.
Dropshipping baby items is a low-risk venture with an ever-growing consumer base with various different directions to take a potential business. The potential for new and returning customers is great, and you are likely to succeed in such a vast market.
Baby products as a whole aren’t going to go out of trend, and with a dropshipping basis for your business, you will be able to adapt your stock without needing to carry an unnecessary surplus of products.