As a marketer, you have to keep all your ideas organized to accomplish all your tasks in a short time. Also, you have to be creative every day, and some tips to stimulate your creativity would be very useful for your work. An effective way to boost your creativity and productivity is by using mind maps.
Mind mapping software for Marketing teams
As a manager, you know that your marketing team divided into departments should have precise steps to follow to perform at its best. Each department should have a plan, and there can be general rules that apply to the whole team.
A mind mapping app allows you to create mind maps, share them with your team and collaborate in real time. In this way, you and your team will be more productive.
You can document the whole marketing process that you and your team would like to follow and assign them tasks. Also, you can explain the tasks in detail by adding notes to the mind map.
Employees can surely improvise. It is even required to be creative and adapt to any changes that occur or find better solutions than you initially thought. However, a marketing action plan would be a very good starting point for their activities, especially for employees that joined your company recently.
Check the mind maps below to get inspired to create plans and learn how to organize your marketing strategy so your employees can be more productive:
Create a marketing action plan. In this plan, you can add all the marketing activities that need to be accomplished by your team to obtain the desired results. Make sure each task is assigned to one of your employees.
Also, on this map, you can do market research and ask employees to document the ideas they have found. Think about the USP for your business, mission statement, and the budget allocated for each department and activity. In this way, you and your employees will have a clear view of the whole process.
Keep track of your marketing tasks. You can create a mind map similar to the one below where you and your employees add the ongoing tasks. Then, assign them to employees that should accomplish them.
Brainstorm content ideas. The mind map, as a visual thinking tool, stimulates your creativity. All colleagues can add their ideas, and the specialist in that area will decide to implement the idea they like the most. You can never know what would be the best idea for the next viral post. You just have to try the ideas if they have the potential to become a good post, newsletter, landing page, etc.
Collect blog post ideas. If you or your employees work on another task but come up with a brilliant blog post idea, you can note it to this mind map and develop it later by adding subtopics. Then, the person designated to write blog posts will have more suggestions and accomplish this task faster.
Organize blog post optimization. You will need to do that to obtain great results on SEO. Blog posts optimization is very important because it brings visitors to your website. If you have all this process organized, you will not miss any step, and your blog post will be perfect for search engines. Also, you will have everything noted down and come back to your map any time you want to check details that would help you with your next blog post.
Organize your Facebook Marketing strategy. Create a mind map like this before you start a campaign on Facebook. If you have everything organized and planned in detail, you will only spend your budget on ads that will get great results. Also, in this way, you will have the history of every action you did on Facebook Ads. As a result, you will know exactly what you have tried and what you have to do next to improve your results.
Brainstorm ideas for ads. Do this while you create your social media marketing strategy. Make sure to have a few ideas collected in advance so you can always publish new and engaging content and create ads that will generate a lot of conversions.
Create a mind map of digital marketing tools. Note down and organize all the tools you use or are planning to try in your marketing activities. You can also add links to courses or explanatory pages for those tools, so your employees can start working with them and understand easier how they work. If they do the same training, it will be easier for them to communicate, share their impressions, and help each other.
Compare budgets and achieve the best results. Create a mind map with the investments and income of your business. In this way, you will have the history of all the company results and will be easier to make future decisions based on how you previously spent the budget.
Organize growth strategy. Think about ways to grow your business and brainstorm ideas with your team.
Organize SEO strategy. SEO can help you grow the business, so you need a complex SEO plan and spend more time where you get the best results. It is good to have a mind map where you analyze blog posts, guest posts, and links. In this way, you can compare the opportunities to focus on the ones that are the most relevant to your business.
Create a social media calendar. This is a mind mapping software Gantt Chart that allows users to transform mind maps into Gantt Charts or outlines, and vice versa.
A mind mapping software will help you save a lot of time with organizing your marketing activities and have a better view of all the tasks and people assigned to accomplish them. Also, mind maps stimulate creativity, so you will find creative solutions with ease.
Author: Isabela Rapesi