Want to increase your influence on social media? Being an influencer is an exciting role in the online ecosystem. An influencer on social media gets celebrity status due to the kind of impact they have on their followers. The social media audience is becoming smarter and they appreciate transparency.
Right now, the social media space is swarming with influencers and it’s equally important for influencers to have a distinct personality and genre to stand out. A great way to establish your brand as an influencer and reach out for more corporate sponsorships would be to create an influencer portfolio video using an online video editor.
What is a portfolio?
A portfolio is a collection of samples that highlights work experience. It can be carried to an interview or business meeting as proof of all the work that you’ve done to date. It also helps you to get business when you send it to prospective clients.
A portfolio can be made by anyone from any field, however, the way portfolios are being made is changing due to the way we consume videos daily. It is more impactful to have a video portfolio today.
Why is it more meaningful to have a portfolio video today?
A video portfolio will engage the viewer effortlessly as compared to a traditional portfolio. Today, we consume content in video format more than ever and it makes sense to blend into the consumption pattern while pitching your work. A video portfolio gives you the liberty to showcase your skills without limitations. It is more meaningful to have it today as it will make sure your portfolio stands apart from your competition. Not only does it boost your confidence while presenting but also builds brand value.
What makes a good portfolio video?
A portfolio consists of multiple elements that make it look good. You can be inspired by these points to create an impactful portfolio video: Emphasize your unique skills in your script
You must emphasize your USP and highlight the unique skills that you might have acquired. Doing this will give you an edge over your competition, but as they say, you are your competition, so make sure you create your video portfolio in a manner that emphasizes your USP.
Treat it like an intro video
You can record and include an intro video to enhance your portfolio video with your presence. This will highlight your confidence while building a connection that can be missing without a human presence in the video portfolio. An intro video can be easily added at the beginning of the portfolio by using an intro maker.
Keep it short and sweet
When you have a massive work experience it might become difficult to omit any of it. However, it is equally important to consider keeping the duration of your portfolio video short and precise. It shows precision and highlights a way of organizing the presentation of your portfolio. These short portfolio videos hit right on the spot with key information about your work experience.
Try a video montage
It might get overwhelming when you need to fit in a lot of information within a portfolio video. This is where video montages help you to find a perfect balance without compromising on the quality of your video portfolio. A video montage is a perfect way to highlight your work experience as they are engaging and appealing to look at.
Add a voice over and captions
How can you not add a voice-over over your video? Being an influencer your voice is heard by a lot of your followers. Use it to create an impact on the viewer of your influencer portfolio video.
Having captions or subtitles on your video opens it up to a large audience who otherwise would have been restricted due to regional languages or heavy accents on your portfolio video. It also helps you to reach diverse audiences while bringing much-needed clarity of speech on screen. Doing so shall increase your chances of landing business while making a good impression on the viewer.
Consistent look and feel
Consistency is often rewarded with high retention of the viewer. This consistency is achieved by having an even look and feel to the video, you can use filters from a free online video editor to achieve the same. You can also choose similar color patterns of backdrops or subjects to make sure your video has the same look in all the shots.
How to pitch your portfolio video to get more brand sponsorships?
Post it on socials
Sharing your video portfolio publicly on social media platforms will only garner you more appreciation for being transparent and out there. People appreciate hustlers and you can share it across all social media platforms so that prospective clients have easy access to them.
Contact the brands
There’s no shame in sending your video portfolio to the brands that align with your style with possibilities of business collaboration. It might expand your following and change the ways brands interact with you.
Network in similar fields
Networking for an influencer is of utmost importance, an opportunity can knock from any door when you’re active in similar media fields. This can mean attending social media events that have people from all walks of life. As an influencer, you must ensure that you have maximum exposure and visibility across platforms.
Customize to the brand
Some brands like to be pleased, you can customize your video portfolio by creating a theme that ignites their interests immediately. Research about the brand and the kind of influencers they collaborate with. This will give you a clear idea about their likes and dislikes. This will enable you to customize your video portfolio according to a particular brand.
Ready to pitch?
Now that you know how to create an influencer portfolio video, make sure you use an awesome online video editor to make the best possible creatives to impress brands. Good luck!