Presenting yourself as a Canadian business is key to attracting a loyal client base if you run a business in the North American continent. The choice of domain is one of the most important decisions and the first step. If you have a physical venue where you do business and want to add an online business, the domain name should match your brick-and-mortar business name.
How does this relate to Canada specifically? Using a name that ends in .CA is a very smart choice. According to recent research, almost two-thirds of Canadian internet users find the domain signals trust and security. Canadian businesses are encouraged to use a .CA domain. An additional element of appeal is that .CA is a way to give back to the community.
Choose the right hosting service
Your hosting provider plays a key role in your success or lack thereof. A slow, poorly optimized site will not help your business. One hosting provider with excellent reviews is GreenGeeks. The team has decades of collective experience in providing affordable, high-quality website hosting. Their clients use only the latest software programs and the most reliable hardware.
What’s more, this company’s accounts have a negative carbon footprint on the environment because the provider replaces the amount of energy its websites use threefold with wind power credits.
Leverage SEO strategically
Use search engine optimization (SEO) strategically to get your business discovered online. Make a list of keywords relevant to what you’re selling, the area your cover, and what products you carry, if applicable. Potential customers will use these words to find your business.
Most websites don’t have enough information for search engines to pick up on them. Your focus should be on the About page or your store. Provide details about your business’s activity, mission, and why it’s in operation. Add useful contextual information that can improve your prospects of being discovered and attaining customer loyalty. This goes above and beyond keywords. You can tell a story about your company that adds a human touch.
Now, go to your service or product descriptions. There needs to be as much relevant information as possible here. This includes product origin, features, and benefits. Use short, meaningful sentences and explain why people need your product or service. Always end with a call to action.
Enter into collaborations and partnerships
Consider joining forces with another local business to grow your online one. This could be cobranded goods, a joint online event, or a marketing collaboration. You will benefit from their customer loyalty and network. In some cases, it might be possible to split the costs of any products and services needed.
Collaborations and partnerships are essential for fledgling businesses without a local reputation. If partnering with a local business isn’t an option, you might consider collaborating with an influencer in your niche for targeted marketing.
Find your unique strength and work with determination
You might think there are many similar businesses, especially in a thriving economy like Canada. But the competition should not put you down!
Your unique point of view and your mission and values will resonate with a specific target audience.
You need to focus and put all your energies into your new endeavor. All beginnings are complex, but with passion and dedication, you can succeed, even in a troubled post-Covid-19 economy.
Canadians love a good challenge and work hard to make things happen. Those are vital qualities that will contribute to your success. You have a sea of resources to aid your progress in this digital era.
As your business grows, you can do further research and take more action. It all depends on your time and dedication.
