If you’re considering a platform to interact with like-minded people and display your offerings, trade shows are the perfect fit. As a hub that brings different company representatives, field experts and enthusiasts together, every trade show requires serious planning and a top-notch execution to withstand the competition. Get ready for out-of-the-box solutions that will bring people into your zone. Use the exceptional opportunity provided by this type of event to discuss, demonstrate and sell your products with style.
Massive events require cutting-edge signs to stand out among all the companies present. The highest priority should go to each and every detail of the design and installation of event signs. The more eye-catching, the better.
Creating a positive first impression can be challenging so we’ve prepared a list of elements that will spice up the design of your booth. Here’s the “heavy artillery” that will turn all eyes on you.
● Add Interactive Elements
When it comes to trade shows, big and bold are the way to go. Invite people into your booth and keep them engaged by offering them something to interact with. If the product you represent at the show provides you with this kind of opportunity, seize it. This will boost attendee interest and create a good impression of your brand. Just a piece of advice: make sure to follow up with your new clients so that they come back. Customer relationships, like all others, desire nourishment and repeat clients generate more than half of a small-business’s annual income. It can be a good idea to hand out custom pocket folders for your sales and advertisement materials, as it not only puts your business in a professional light but your folder recipients can continue to use them after the event, meaning even more exposure and brand awareness.
● Display Live Installations
Your attendees will be left with a perfect visual memory if you set up a unique environment for your presentation. Feel free to showcase your business and establish your voice by using every strategic tool at your disposal. This also refers to green installations. Imagine the wall or ceiling of a corporate trade show booth covered in plants and flowers. You won’t be able to miss such a lively display. Bring nature in and let it have a refreshing effect on people who’ve been walled in all day.
● Launch an Exclusive Product
Massive and crowded events are the perfect place to kick off a new product. Put yourself in other people’s shoes. Wouldn’t you feel special to be present at the introduction of a new product and test it before anyone else? I would. There’s an understanding that most of the event participants are there looking for new things. This can be a huge step towards increasing the flow of people to your booth and generating quality business relationships. Make a “loud” presentation about the novelty to bring in a crowd. Get first hand feedback and reviews that reveal all the benefits of your product right at the beginning.
● Go Holographic
One groundbreaking tool to inspire awe at big events is a holographic display. If your budget allows it, holograms will give your trade show a spectacular zing. With the limitless possibilities this technology offers, why not go for cutting-edge effects to wow your audience. You can incorporate audio and get a life-sized host avatar to introduce your business. This is also a blue-sky solution for presenting an over-sized product that wouldn’t ﬁt into your booth or is diﬃcult to transport.
● Create a Relaxing Atmosphere
Reach people on an emotional level and you’ll imprint your brand in their mind. A warm and soothing environment will make them feel at home. Think of the comfiest furniture pieces or colors that will make it irresistible to pass by without wanting to take a seat.
Create a perfect escape where people can take a restful break from the hustle and bustle of the crazy show. While relaxed, they’ll be able to examine your products with a clear-head, without experiencing any rush or pressure.
● Set Up a Special Corner
Garner attention by offering a special corner where people can create memories to share. An interesting photoshoot area is an ideal option. Use it both for entertainment and promotional purposes. Delight your attendees and let them spread the word about your brand. Sharing pictures of your show booth on social media will help to generate new leads. Go on and give your booth a modern touch by adding your logo and business name as a backlit backdrop or use any other lighted sign to highlight your message.
● Bonus: Virtual Trade Shows
Corporate trade shows, as anything else, were drastically impacted by the pandemic. Many such events were called off or postponed. Yet, some organizers were inventive and started holding them on virtual platforms. Though a novelty at first, virtual trade shows continue getting more and more popular.
Some call a virtual trade show the future. We see it as a futuristic alternative. Virtual presentations come with more possibilities. First off, they’re more affordable. At the very least, you can save on the printing and installation fees of huge displays. Second, you have no boundaries when it comes to creating your dream booth. You can incorporate as many creative elements as you wish, including swag bags or different virtual games. With many digital tools at hand, you can ensure a positive customer experience and realize virtual experiential marketing.
Public experiences such as trade shows create a fertile ground for business promotions and marketing opportunities. The success of a corporate trade show can be measured
by the number of attendees and original ideas are a must for a good turn out. Ensure large crowds of people by using your resources to the fullest. Presenting your offerings with the strategic methods suggested above will set you up for a great show.
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