Alright! Email marketing outbattles the rest of the online marketing strategies that include SEO, PPC, and content marketing! An email marketing strategy is a potential part of any marketing strategy. Email is one of the most cost-effective ways to advertise your products, interact with your customers and attain your business goals.
An astonishing fact suggests that every single dollar that you invest in email marketing is promising, with a return of around $51 in email marketing. It is a surpassing figure as of last year around $39. Well! Not bad, right?
Here, we are going to share some best email marketing strategies. In case you utilize these strategies, it will yield some exceptional results.
5 Best Email Marketing Strategies
Kindly follow our below-mentioned marketing tools. Believe me! Your emailing will turn out to be significant ammunition in boosting your business.
1. Personalize your messages
By personalizing your emails, we don’t suggest sending emails one by one to every single subscriber. To clarify further, it means that you may utilize your customer data and share a personalized text. A satisfying instance of a company that implements personalization well is Amazon. All emails from Amazon are personalized. Their emails do not include the monotonous phrase of “Dear valued Customer”, rather it opts for “Dear Robert” or any other name. It implies the receiver of the email. They generate such emails based on the purchase history of a customer.
Jeff Bezos, Amazon’s CEO, is an email champion. He keeps in view the significance of emails. It is so because complaints are usually received via emails. That is why more than 35% of product sales usually come from recommendations via both emails.
To him, email marketing is not only confined to an email marketing tool. Whereas it encompasses the overall client experience. Plenty of organizations are putting into use the same strategy. It is not limited to Amazon.
2. Segmentation of Subscribers
To email marketers, segmentation lies on number second on this year’s list. Do you have any idea that Why it is on the top? It is so because when you segment your database, your email marketing campaigns turn out to be much more focused on your target audience.
Let’s have a glance at the instance. You are entertaining a networking hap for small and medium-sized enterprises (SMEs) within a radius of 20 km.
How can you anticipate the momentum of the best audience for the event? The solution is Segmentation. The effective way to attract small businessmen to the event would be to establish a chunk of people who categorize the owner of small businesses and also live within a radius of 20 km of the place where the event is managed. Better first invite them by email.
The segmentation process is quite easy and can be simply done via CRM software. You may compare sending an email to your whole database, having subscribers pervasive across the county or country. Just imagine! How disturbing is it for a person to receive an email that invites you to be part of an event that is situated plenty of hours away from you?
It’s extremely annoying! Before you jump to segmenting your database, let’s have a glance at how worthwhile it can turn out to be. A study by HubSpot suggests that all email marketing KPIs do perform better when you start segmenting your email list.
The segmentation yields enhanced performance in: If you segment your lists, you avail comparatively better open rates, revenue, leads, transactions, and more customers. Another promising profit is that segmentation coincides exactly with GDPR and email marketing.
3. Send mobile friendly emails
Around 27% of the emails of marketing were accessed via smartphones in 2017. By now, this percentage has touched the heights of 61%. These figures are ginormous. What do you think happens when you send an email to a subscriber who reads its emails on a smartphone, but in case the email is not optimized for the gadget?
Most of the users then opt to unsubscribe or delete those. It is also that around 50% of marketing emails are not compatible with mobile phones. Moreover, research further suggests that around 20% of email marketing campaigns are optimized for mobiles. Whereas, on the other end of the tunnel, when we have marketing emails optimized for cell phones, revenue generation is humongous.
The average attainable revenue over each smartphone email is around $0.40, which is four times greater than that of a PC email click, according to research. Revenue per email on smartphones is four times greater than on a laptop.
4. Test copy, design and buttons
Whether you look for testing your home page, landing pages, or email templates, testing entails our data to make pragmatic judgments that will make our marketing performance better.
Keeping in mind, nothing is different in marketing.
Plenty of marketers have A/B tested their email campaigns. If I were to make a guess, I’d jump to the point that you’ve tested your email subject line. Right? To the extent that the former President of the United States has A/B tested his email subject lines.
Do you think I’m kidding? Email marketing played a pivotal role in the success of Obama’s 2012 Presidential campaign. By generating plenty of variations made to the subject line to a little fraction of subscribers, they were in a position to reckon the amount in donations. Moreover, they could anticipate receiving based upon the outcomes.
The sample size exhibited that the badly achieving subject line (“The one thing the polls got right…”), when sent to the whole database, would produce around $403,603 in donations.
The classic yielding subject line (“I will be outspent”) was anticipated to produce $2,540,866 in donations. That’s an enormous difference! The most promising subject line surpassed expectations and brought about a total of $2,673,278. That’s a marginal $2.2 million in donations collected just because of a variation in the email’s subject line!
President Barack Obama raised a marginal $2 million in donations by only split testing his email subject line. But keep in mind! There are plenty of other methods as well. You cannot test email marketing through subject lines.
5. Automate email campaigns
Trigger-based emails are the sort of emails that are dispatched out automatically relying upon the user’s attitude. The most general structures of trigger emails are ‘welcome’ emails, ‘thank you’ emails, and ‘transactional’ emails. For instance, order confirmation email and email receipts.
The data behind trigger emails exhibits that trigger emails accomplish much more than traditional emails. Not limited to this. Forrester’s research stated that trigger-based email marketing campaigns may produce four times more revenue and eighteen times additional profits!
Email marketing marches on with yielding results. But it has evolved over a while. It’s no longer an easy nut to crack, just sending the same email to all. The time has arrived to update your email marketing strategy. Now, you must send precise and targeted messages. Emails that are personalized and optimized for almost every smart gadget.
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