Best ecommerce platform will be discussed in this post. In 2021, global ecommerce sales were estimated to be around 4.9 trillion dollars. Over the next four years, this is expected to increase by 50 percent. According to Statista, by 2025, this value will have risen to $7.4 trillion USD.
Furthermore, the worldwide e-commerce industry is expected to increase at a compound annual growth rate of 14.7% from 2020 to 2027, reaching $27,147.9 billion in 2027.
Take a look at this graph, which depicts each ecommerce platform’s global market share as of April 2022.
Statista is the source for this information.
WooCommerce has the second greatest global market share, according to Statista, owing to its flexibility and open-source nature. Oh, & did I mention it’s completely free? WooCommerce is a fantastic option if you’re using WordPress. It isn’t, however, the main player in town. There are a few others as well. Here’s our in-depth look at the main ecommerce platforms, and why we believe WooCommerce is the best.
Top 13 Best Ecommerce Platforms Ranking by Market Share are explained here.
There are various ecommerce platforms available now, and choosing the appropriate one is critical if you want to open your own business. Let’s take a gaze at a few of the most popular platforms and see how they’ve changed through time.
In 2022, the graph below depicts the use of the main ecommerce platforms in the top 1 million websites.
As you can see, WooCommerce Checkout and Shopify have the majority of the ecommerce platform market share among the top 1 million platforms. Magento used to have a monopoly on the market. It does, however, control nearly 8% of the worldwide ecommerce sector.
The ecommerce business as a whole has developed considerably in recent years, and as a result, adoption rates for various platforms have risen as well.
For example, WooCommerce Checkout has a market share of roughly 21% in 2018. It increased to 28 percent in 2022 after only a few years.
Shopify, on the other hand, is ranked second in the top 1 million sites, with a global market share of 11%, while WooCommerce has a 23 percent share.
The most notable shift is with Magento, which has dropped from 13% in 2018 to 8% in 2022, owing to growing complexity and the availability of simpler platforms.
Platforms like BigCommerce, SquareSpace, OpenCart, Ecwid, and others dominate the rest of the sector.
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Examining the Most Popular Ecommerce Platforms
For an entrepreneur, deciding on one can be difficult. WooCommerce, BigCommerce, Magento, Shopify, 3DCart, Squarespace, Zyro, Square Online, OpenCart, Yo!Kart, Volusion, Ecwid, and Salesforce are all covered in this article. Cloud-based commerce.
WooCommerce is continually regarded as one of the best ecommerce platforms, with a growing user base. New features are introduced and updated on a regular basis by the company.
The fact that WooCommerce is a simple, free-to-use plugin for WordPress – the most popular CMS in the digital world today – is one reason for its popularity. Furthermore, the WooCommerce framework facilitates you to effectively scale your ecommerce site with little to no effort.
WooCommerce hosting is now available to help you increase the performance of your store.
The WooCommerce Starter Bundle is also available through Cloudways. Instead of manually integrating plugins, the WooCommerce Starter Bundle provides one-click integration for some of the most popular plugins, including: • Kadence Email Designer • Stripe Gateway • Paypal Checkout
- Coupon Shortcodes • Checkout Field Editor
- Google Analytics • Cart Abandonment Recovery • Shipping & Tax
It’s the finest option for folks who want to get their WooCommerce stores up and running quickly. WooCommerce is also ideal for ecommerce product page SEO because of the flexibility it provides.
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2. ecommerce platformsBigCommerce
BigCommerce is a well-known software-as-a-service ecommerce platform that allows merchants to start, develop, and innovate their businesses online. They were founded in 2009 and currently power over 600,000 retailers in more than 150 countries, making them a key-player in the ecommerce market. Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Sony, Vodafone, & Woolrich are among the company’s noteworthy clients.
BigCommerce is a wonderful alternative for merchants looking for a well-rounded channel approach to selling online and offline, with connections like Amazon, Google, Walmart, and others.
While large players like as Magento and Shopify have yet to concede ground, BigCommerce is working hard to catch up. Their assertive acquisition strategy has allowed them to outgrow themselves as a growing ecommerce platform and strategically fight the global market.
In 2017, Magento’s ecommerce platform had the second greatest market share, accounting for 9% of the worldwide ecommerce market. In 2018, however, the tables were hinged as Shopify overtook it. In 2022, Shopify will have twice the adoption rate of Magento, indicating that the gap will widen further.
For easier functionality, many Magento users went to Shopify. Magento, on the other hand, equips customisation that Shopify does not, which is why it has been capable to retain its technically savvy customer base.
Magento ecommerce includes a variety of analytics, monitoring, and conversion improvement capabilities. Magento supports both OOP and MVC design, which is wonderful for web developers but less so for non-technical users. It may be problematic for users who lack the technical expertise required to change Magento and properly scale their ecommerce stores. However, if you have the essential technical skills, Magento can be a fantastical online store platform for your company.
In 2022, Shopify will be the third-largest ecommerce website platform. It climbed to second place in 2018 and has maintained its supremacy ever since.
Shopify is preferred by the majority of ecommerce entrepreneurs due to its user-friendly interface. Shopify has also increased its market share appreciations to the integration of Amazon services. Shopify is one of the greatest ecommerce marketing platforms for your products and services, with a wealth of tools available online.
However, it is a self-hosted platform. As a result, many people looking for more flexibility turn to Shopify alternatives.
While 3dCart is a fantastic ecommerce platform in general, it still has a lot of room for improvement. If your online store acquires a lot of traffic, it might not be the best option for you. It is ranked 35th among the best ecommerce platforms.
We chose it for our list because it stands out above other ecommerce stores in terms of SEO, with capabilities that go beyond breadcrumb links and canonical URLs. As a result, we expect it to establish itself in the worldwide rivalry in the near future.
As of April 2022, SquareSpace has the biggest market share. In the last few years, it has detonated in popularity.
Squarespace includes everything you need to get started with a store, including a variety of themes, configurable features, and more. However, there are a infrequent obstacles that prevent it from being used by large retailers.
Squarespace, for example, provides limited personalization options. Furthermore, because it is a hosted platform, you may find it difficult to find a better host.
Zyro is another drag-and-drop builder that includes a number of AI capabilities as well as a logo generator.
It includes everything you’ll need to get your store up and running, including a hosting platform. There’s also a free version. However, you can’t change templates, and the free accounts are severely limited in terms of features.
Oh, and there’s no way to schedule blog articles. This is the way to go if you need a simple barebones ecommerce website builder.
Square Online, formerly known as Weebly until being acquired by Square, provides outstanding value for money as well as design versatility.
Weebly is still around, and it’s a great option for small enterprises. Square Online, on the other hand, can be what you need if you run a larger ecommerce company.
It includes all of the essential features, such as built-in marketing tools and a dashboard that exhibits all of the data you need at a glance.
There are several customization options available with OpenCart, and there is no monthly subscription charge. Multi-store capability is also included, allowing you to manage several stores from a single platform.
It also has a variety of configurable features and options; with over 1,300 modules and themes to choose from, it’s an excellent choice for creating unique stores.
Yo!Kart is a self-hosted and scalable multi-vendor ecommerce platform that allows you to create future-proof online marketplaces like Amazon, eBay, and Etsy. Catalog management, multi-lingual, numerous payment gateways, BOPIS, ready mobile apps, and several pre-integrated APIs are among the platform’s built-in capabilities.
It allows entrepreneurs, SMBs, and enterprises to establish their digital markets without the need for an additional plugin or software, unlike other ecommerce platforms such as Shopify or Bigcommerce. Yo!Kart is also a cost-effective online marketplace software because it comes with a lifetime licence and a one-time pricing mechanism.
Volusion is a hosted platform with costs ranging from $29 to $299, which is the same price range as Shopify and BigCommerce.
It’s cost-effective, and it allows you access to over 30 payment channels. Furthermore, there is no transaction cost on the platform. It also comes with a user-friendly website builder.
Ecwid advertises itself as “like Shopify, but free.” Ecwid is a subscription-based software application. The company continues to expand its store development possibilities.
However, it differs from BigCommerce and Shopify in that it is more difficult to develop a solo store with it.
Instead, you can utilise Ecwid to expand your present online presence by adding a new store.
Salesforce is already a well-known brand. Salesforce Commerce Cloud allows you to construct a variety of cloud-based ecommerce stores with customised capabilities for sales, marketing, order fulfilment, feedback, and much more.
Top Ecommerce Platforms by Region – 2022 Update
It’s time to look at the market share of ecommerce platforms by region, as well as the global market share. The figures are encouraging. The key regions are broken down as follows:
United States of America
In the United States, a diverse range of ecommerce platforms are employed. Shopify has a 32% market share, WooCommerce Checkout has a 22% market share, Squarespace Add to Cart has an 11% market share, and Wix Stores has a 9% market share (14 percent market share).
Ecwid (5 percent market share) and others like Weebly, ZenCart, PrestaShop, and Magento, on the other hand, account for 17 percent of total ecommerce usage in the United States.
Wix, Weebly, and Shopify are among the regional leaders that use a website builder module to make it simple for consumers to set up and launch ecommerce stores.
Magento, OpenCart, Prestashop, and Zencart, on the other hand, are proprietary ecommerce platforms that allow store owners to completely personalise their store.
WooCommerce (26 percent), Shopify (21 percent), Wix Stores (13 percent), Ecwid (13 percent), and SquareSpace Add to Cart (13 percent) are the top five ecommerce platforms in terms of market share in the United Kingdom (9 percent ). Magento, OsCommerce, and Weebly are among the top five ecommerce platforms in the UK, accounting for 17% of the market.
BuiltWith’s 2022 global ecommerce platform market share clearly demonstrates how ecommerce entrepreneurs are gravitating toward an easy-to-use interface rather than taking full control of their store’s design and functionality.
Shopify (29 percent), WooCommerce (27 percent), Squarespace (13 percent), Wix Stores (10 percent), and Ecwid (ten percent) are the top five ecommerce platforms in Australia, according to market share figures (7 percent ). Other ecommerce platforms, such as OpenCart, Weebly, Magento, and others, follow closely behind (14 percent ).
Isn’t that a brightly coloured pie? Because Germans prefer to use a range of ecommerce platforms, this is the case. Interestingly, unlike the United States, the United Kingdom, or Australia, Ecwid (22 percent) has the most market share in Germany, rather than WooCommerce or Shopify.
Shopify has a 21 percent market share, WooCommerce Checkout has a 12 percent market share, Shopware has an 8% market share, Wix Stores has a 7% market share, ePages has a 5% market share, Gambio has a 3% market share, and others have a 23 percent market share.
Given that they chose Ecwid for its SEO, it appears that the Germans choose more functionality over a user-friendly UI. In fact, I am convinced that an easy-to-use interface is not the key to properly scaling your ecommerce stores. To maximise the potential of your ecommerce firm, you’ll need a unique ecommerce platform with the right analytics capabilities.
WooCommerce Checkout is the market leader in Russia, with a massive 35 percent market share. With a 28 percent market share, OpenCart is in second position. Wix Stores (9%), VirtueMart (4%), JoomShopping (3%), InSales-(3%), and others are among the most popular ecommerce platforms (17 percent ).
Before we fetch to the end of this post, there’s one more thing you should know about the market share of the best-performing ecommerce platforms. BuiltWith has published a detailed report that shows the market share of ecommerce platforms throughout the entire internet, not just the top one million websites.
According to the graph above, Shopify has the largest market share, accounting for 27% of the total Internet. With a market share of 24%, WooCommerce Checkout comes in second, followed by Wix Stores with 11%. These three ecommerce platforms are the most widely used by internet users around the world. These figures show how netizens prefer convenience and comfort to functionality and personalization.
Which one do you think you should go with ecommerce platforms?
With so many possibilities, it’s evident that making a decision is difficult. If you have a WordPress website, you may use WooCommerce. Shopify might be your best bet if you want a hosted platform. You can also choose Magento if you want something with a lot of features, is totally adjustable, and is open source.
It’s critical to conduct thorough research regardless of the platform you choose. Most essential, clarify your ecommerce website goals (size, revenue, and growth plans), know exactly what you’re seeking for (easy-to-use interface, high functionality, and so on), and thoroughly research the features of each ecommerce platform before making your final decision.