2022 is just around the corner and with it comes a multitude of opportunities and potential to grow your business. If you have managed to keep your business afloat, despite COVID-19, the various lockdowns, and the drop in revenue, you are sure to succeed in 2022.
We thought that we would take a look at a few simple ways that your company can succeed in 2022. Here are some simple techniques that need to be integrated, while others are more resource-consuming tasks that will need to be carried out.
In any case, the return on investment on all of the following tips has proven to be beneficial to businesses globally, and we would like to share them with you. So, let’s get started.
Integrate More Engagement Channels
In today’s day and age, people want choice. They want choice in their products and brands, and they want choice in how you engage and interact with them. Many people no longer prefer telephone communication, and usually opt out of providing mobile numbers. They especially do not like calling into call centers and spending hours trying to go through digitized services. Who does?
Luckily, there are a number of solutions for companies globally to engage and interact with customers that don’t involve awkward phone calls. In fact, customers appear to prefer messaging apps, such as WhatsApp.
However, while the WhatsApp app can only be used by one user at a time, nowadays, there are tools that allow you to use WhatsApp for multiple users to provide your customers with a quick and personalized experience. You can learn more about how to use WhatsApp business with multiple users and streamline communication with your clients by searching for resources online.
Another thing to consider is a chatbot for your website. You can integrate a chatbot on your site for your customer to communicate in real-time with you should they have questions or need troubleshooting.
Start Putting Money Behind Digital Marketing
Traditional marketing still seems to play a huge role in small to medium businesses. In fact, we have come across various companies that still do not have a website and who do not make use of social media platforms to advertise.
If you are one of them, you are losing out on tons of potential exposure. With smaller budgets, we understand why SMEs shy away from digital marketing, however, the fact is that you can launch and promote successful campaigns cost-effectively that will generate an impressive ROI.
Start off with creating great content and posting it on various social media, like Facebook, for example. Then watch for a campaign that starts generating traffic and put a budget behind it. You will be able to reach out to targeted audiences beyond merely your fan base. If you are struggling, you can hire a Facebook agency that can help you gain more online visibility.
This will increase the number of qualified, interested potential customers who see your content and may convert to paying customers. It is well worth the investment.
Automate More Processes
The next step is to streamline and automate as many of your business processes as possible. This includes the mailing system, lead generation, and even supply chain management, and procurement.
The trick is, once you get something done in your company, automate it and move on to the next thing. There are tons of tools and platforms that allow you to do this. Mailchimp, for example, is a great way of automating your emails that go out to your databases weekly. Not only does it allow you to create emails, but you can also send en masse to thousands of contacts, monitor the success, and duplicate campaigns. It saves hours of work.
Your lead generation and sales management can also be automated. Contacts can be carefully created, sorted, and followed up on automatically. You can decide who is qualified leads, and look at who needs to be upsold with a simple look at the dashboard.
Update Your Website
Your website is the face of your brand. It is also your most profitable selling point if you use it correctly. So, spend some time on it to make sure that your customers and clients actually convert from it.
Look at the content that appears on your site, for example. Is it informative, educational, and descriptive? Will your customer and client get the information that they need from scrolling through your home page and onto your product pages? Keywords are your best friends for each page. Make sure you do some keyword research to ensure that you have the right ones on your site and spend time including them in your content.
You want your customers to find you on Google, and the way to do this is by ensuring that your site is heightened for SEO because Google scrapes your site to pick up how to categorize it and where to rank it.
Although we have focussed more on digital adjustments, we do believe that for 2022, more focus needs to be placed there from companies. The world is continually shifting toward digital, and if the last two years have proven anything, it is that online, and digital are certainly the future of business success. It will certainly be an investment you will not regret.