As the best Digital Marketing Internship, content strategy happens to be one of the primary yet critical tasks that you handle. You need to determine what kind of content you need to develop for the particular goal and the platform where you can distribute it. Your content strategy should focus on the problems & needs posed by the audience and sync them with your business goals. Every content that you produce should focus on a single goal that you aim to achieve. For instance, the conversion goal content would be different from the awareness goal content.
Let’s take a look at the distribution ideas for increased engagement, which will further your business goals.
1. Content Syndication
While this method is not as popular as the others, it is an effective method of garnering attention for your brand and improving engagement. If you have a decent amount of content in your name, then this method is a full-proof way of improving awareness. What happens here is that you take a piece of newsworthy article or an article of interest and provide information related to your business through it.
For instance, if there is a sports event going on, you can build an article relevant to your audience around this news. It will give your brand recognition, and a lot of people would be interested in the content.
2. Guest Posts
You can pitch on high DA sites for guest posts, which can improve your visibility and ranking. These posts are ranked on websites where your audience is present and is likely to resonate with their needs. It is a win-win situation for you and the guest post site, as you both are likely to gain engagement and visibility with the content. You will need to ensure that the topic is suitable and relevant to the end-users.
3. Informative Blogs
If your goal is to acquire more customers, then you should add more informative blogs on your website. It is critical to answer their questions and provide them with relevant information regarding your business niche. Question answer format of blogs, as well as comparison articles, are quite a favourite at this point when the user is aware but, they are not sure how to make the decision. When you are working on blogs, according to the best digital marketing internship, you should add information along with keywords that rank high, so that the search engines can showcase them on the first page.
4. Gated Content
For those who want to increase their lead generation capabilities, and nurture the visitors for their website, whitepapers, as well as ebooks, are the best source. Your ebooks and whitepapers will communicate the solutions to the problems your audience is facing. For instance, if they want to know better ways of managing communication with clients, and you hold the key to that, they might seek your help. They will download the ebook, which is a gateway to reach to your audience and consult them with apt solutions.
There are plenty of other distribution tactics including paid advertising, sponsored posts and webinars. Each of these distribution methods depends on the goal you aim to achieve as best digital marketing internship and the type of business you are currently handling. Your content strategy should reflect the brand’s identity as well as their goals for better engagement and profitable conversions.
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