Getting your brand on YouTube is a great way to create a sales funnel. You have the ability to tell your story and share your perspective about your products and services directly with the customers. If you’re not taking advantage of the diverse opportunities that are presented for marketing on YouTube, you really should be. To help, have seven ways that you can boost your brand with YouTube videos.
People love stories. It seems like stories have been the preferred method of teaching a concept since the beginning of time. You can explain something about your company, introduce your team, or launch a new product by telling stories that will captivate your audience. It doesn’t matter if you’re making bio videos for your employees or creating a fictitious and outlandish backstory for a new product you’ve launched, get creative with the way you present yourself and it will drive customers to your website.
Do Product Tutorials
It’s not uncommon for companies to sell great products that have loads of useful and amazing features that many consumers never utilize. For instance, smartphones immediately come to mind as most users typically only tap into a fraction of their phone’s capabilities. Tech companies could make endless amounts of videos showing users tips and tricks that come along with the operating system as well as the phone itself.
You can teach your customers more about the products they’ve already bought by making video tutorials of those products. These videos will work when you’re trying to make a selling video or even boost the confidence of your customers in their ability to use the product you’ve already sold them.
You can make videos for YouTube that work well when embedded on your website and convert to sales. One of the best types of videos to make for this case is a testimonial video. This way, your customers can see that someone like them has already bought the product or service and can vouch for its efficacy. Do short interviews with satisfied customers and put them in videos that are no more than about 30 seconds long so it’s fast and easy for potential customers to watch them.
Repurpose Web Content
One of the most difficult parts of content creation is knowing what to do. If you’re creating content for other online platforms or media (you should be), you can take that content and repurpose it into YouTube videos. Take blog posts and record somebody talking about the same topic with some engaging graphics or pictures. If your website has an FAQ page, make a single video addressing each FAQ or several that answer them one at a time. There are myriad ways that you can take your web content and put it on video so you never run out of ideas.
Go Behind the Scenes
There’s a common saying that says nobody wants to see how the sausage is made. While this might be true for something like that, there are certain things people are truly interested in watching how it’s made. Take a camera onto your factory floor and show your customers how you package their electronics, print their t-shirts, or manufacture components for their devices. Whatever it is that you do, there’s a way that you can take people behind the scenes. If you’re worried about giving away trade secrets, make sure that you’re discretionary in what you show. You don’t have to give away the entire process, simply show what you think people will enjoy watching.
Optimize for SEO
When it comes to putting your videos on YouTube it’s important that they can be found by your target audience. Do some research about search terms that are similar to what you want to be found for then put those targeted keywords in the title and description. You can also get an edge by creating a custom thumbnail and giving the file a name that’s optimized for search. The same applies to the video file itself that you’re uploading.
Repurpose Your Videos
If you’re hesitant to put together YouTube videos because you’re worried that they’ll go up on YouTube and not be used for anything else, you’re not thinking big enough. There are plenty of ways that you can repurpose your videos and maximize their usage. Cut your videos into bite-sized chunks and upload them to other platforms like Instagram, TikTok, and Facebook.
If you’re making long videos that are even 15 to 20 minutes long, it’s also possible to chop them into smaller and more manageable pieces. You can upload these clips to a specific playlist on your YouTube channel to make it easier for customers to find exactly what they’re looking for without being intimidated by a 15-minute runtime.