Just because you have to send automated emails to your customers doesn’t mean that they have to look automated.
The following are six ways you can make your email marketing campaign emails look completely manual:
1. Use the Recipient’s Name
You can personalize your automated emails a bit by using the recipient’s name in them. That will give them a feeling of being spoken to as an individual instead of a number out of a gigantic mass emailing session.
2. Upload a Picture
Another strategy you may want to use is adding a personalized picture to your emails. They could contain your real picture or a custom avatar that you made specifically for that purpose.
Either way, it will give your recipients a more personal feel to the messages they receive from you. It doesn’t take long to create a little picture, and it might work wonders for the responses you get.
3. Use a Personal Email Account
Try using your personal email account to send the messages rather than a bulk email program or a company email address. Your recipients will feel like the messages come from a down-to-earth individual rather than a large corporation or business. This step might make a huge difference in the number of people who receive your emails and open them.
4. Test the Emails First
The main goal in current email marketing campaigns is to ensure that the messages get to the recipients’ inboxes. Messages that get lost in the spam folders will most likely not be read by anyone.
You’ll want all of your messages to end up in the inboxes or the focused inboxes. You can use an alternative email account to check and see if your messages will go where they need to go. Send one to your email address from one of your secondary email addresses to see where it goes.
That will give you more information about how the recipient’s email program will handle the message. It’s likely to seem like a manual message if it goes into the inbox rather than the spam folder.
5. Use Plain Text in the Body
Another way to make your messages look manual is to use plain text in the body instead of HTML and other fancy formattings. Plain text in the body will appear as a message that you took the time to type and send to that one recipient.
6. Disable Your Open Tracking Pixels
You can disable your tracking pixels if you have those installed so that your recipients don’t receive pictures that don’t open up when they open their emails. Some people know how tracking pixels work, and they may become offended by such types of emails. You can disable them to improve each recipient’s experience.
Now you know of some great ways to make your automated emails more personalized. Each tip will help you to meet your goals. It’s time to take that knowledge and use it to make some magnificent emails.