Building a brand identity is very important in today’s fierce competition across all industries. To build a strong brand, companies must follow a strategy that enables customers to identify with the brand.
Buyers have a greater tendency to do their own research and compare different options. If two companies have the same pricing and sell an equally good product or service, the decisive factor as to which company the buyer ends up buying from could be the company with the strongest visual identity.
The brand identity is the element that creates a character, including logos, typography, colors, packaging, and messaging, and controls how people perceive the brand as a whole and reinforces its reputation. You can call identity the soul of a brand, and it is therefore the very basis of all communication and marketing.
If you search for strong brand image examples online, you will quickly discover that those that have the most success are the ones that create experiences around the products.
Their reason for success is depicting their products as the key to happiness. Try to experiment with visuals where you showcase how your products and services can bring value to the lives of anyone who enjoys them. If you do this right, it won’t be long before customers and prospects associate your band with positive and valuable experiences.
Below we share the top 4 key elements to creating a good brand identity that will establish your brand position and image and help you gain customers’ attention, trust, and loyalty.
Think about Your Brand’s Attributes
If a brand has relatable attributes, consumers will be more likely to identify with it. Try to figure out how to make your brand connect with prospects at a personal and emotional level. The organizational culture, the quality of your products and services, and your values will also shape your brand’s identity so consider all of these aspects to establish a meaningful connection with your target audience.
By doing some research, you can learn what your target customers are passionate about and by understanding their values and interests, you can make sure that the same values are reflected in your vision and brand identity. Do your best to clearly articulate your values in every interaction you have with your target audiences, through the content on your website, emails, ads, social media accounts, and things you communicate at brand events. All these aspects will help you build a brand identity that instills trust among your customers and make your brand stand out from the crowd.
To be able to manage brand identity, consider investing in a reliable brand management platform that can help you stay consistent while still having the flexibility to thrive in today’s market. This type of tool can help your team easily build content at scale, stay in control of your brand, and drive growth for your business by working more efficiently.
Create a Logo
After you create your brand’s values and attributes, you should create a logo for your business. The logo is often the first impression of your brand, so you want to make sure it presents a professional and consistent image of your business. A logo must primarily serve the company’s purpose and reflect what the brand stands for. You’ll make a lasting first impression based on your logo and design so make sure to stick to a similar tone even when creating visual content for your social media accounts as it will give your audience a sense of familiarity.
Luckily, there are excellent AI-powered tools available today to create well-designed visuals that will grab your potential and existing customers’ interest. Nowadays, some of the most successful businesses communicate with their customers in a more meaningful way and if you look for inspiring brand image examples online, you’ll realize that the most prosperous businesses are those that do their best to create positive and valuable experiences around their products.
Nevertheless, making the logo visually memorable is what you should primarily aim for. The logo must be unique. Test it on your target audience and hear what they think. Is it easy to distinguish from competitors’ logos and do the chosen colors capture the interest of the target audience? Your logo’s colors will tell almost as much as your text, so be sure to experiment and choose the color that represents your company.
Consider Your Brand Voice
You should also think about what your brand should sound like. Should it be witty, informative, or authoritative? Chose whatever you like just as long it goes in hand with the personality you’re trying to create for your brand.
If you want your audience to see you as a reputable and professional brand, you may want to sound knowledgeable and demonstrate that you have the experience and know exactly what you’re talking about.
Create Top-Quality Content
One of the most important elements of a good brand identity is the content used for brand promotion. This can significantly boost your brand’s visibility so make sure to create authentic and engaging content to drive traffic to your website.
The more relevant and valuable your content is and the more you create blog posts, videos, or post social media posts, the more you can engage your audience and ensure that your content delivers value regularly and increases website traffic.
Many elements go into building a good brand identity. In the above article, we mentioned just some of the crucial ones that can help you differentiate yourself from your competitors, and strengthen your popularity and presence in today’s fierce market.
Lastly, keep in mind that building a brand identity requires a strategic effort, and every element needs to support your business’s overall message and goals.