Training your sales team is an essential path towards making them more efficient and successful. Sales teams face the customers directly and to make an actual sale, it is important that they communicate the brand value and the important of the product or service that you are proiding, correctly. Such communication can only happen when they are well-aware about the product, your brand and your brand value themselves which can be achieved through sales training.
Using a LMS for sales training is one of the best ways to train your sales people since LMSs can create rich learning experiences through the utilization of many essential features. So, here are 10 such features that you should be looking for in your sales training LMS;
Mobile responsiveness of the LMS
Mobile devices like iPads and smartphones have become one of the most essential things in the lives of human beings now. Since these devices are convenient to use, even professionals these days prefer to do things on their mobile devices. Salespeople including representatives, channel partners, and vendors too prefer their mobile devices the most for things like sales training. Thus, to make the most out of the investment that you have put into your sales training program, you must make sure that your LMS enables you to make mobile responsive designs.
For your sales partners to make better and bigger sales, they have to understand your brand better. To understand the brand and its values better, they need to feel aligned with your business. Learning management systems that do not allow you to customize your courses and your user interface, your courses don’t look like a part of your brand. Studying such dissociated material can make the learners perceive the courses as a whole different thing. So, while investing in a sales training LMS, make sure that it provides you with customization options that may include themes, colors, and the addition of your logo and brand name.
Support for multiple sales training requirements
When it comes to sales training, it is not just the sales personnel that you need to train. Sales training may also include your channel partners, sales reps, executives, associates, vendors, etc. If you have all these requirements to fulfill, the most practical idea for it will be to invest in an LMS that provides support for all kinds of sales training requirements. Since it is obvious that nobody will keep a whole different LMS for a certain kind of training, this feature of support for multiple tenants is a must-have in your LMS.
Multimedia content support
For a better and richer learning experience, multimedia content along with regular content can do wonders. Multimedia material can include images, videos, podcasts, infographics, etc. Unlike traditional course material that used to be text-heavy and monotonous, multimedia content can keep things interesting. Thus make sure that the LMS that you are purchasing lets you add multimedia content into your regular content.
Gamification is a process of incorporating healthy corporation into your learning process. Sales people tend to be very competitive and gamifying their courses can help them stay motivated to learn through out the course. It might not sound like a very big feature but gamification of courses are one of the best ways to deliver training to anyone. So, ensure that your new LMS allows you to add rewards and leader boards to the course to build an environment of healthy competition for the learners.
Intergrations are an important feature for any learning management system to have. Integrations are what make learning experiences more convenient as well as rich. Without integration features your learning management system tends to work in an isolated setting, as an island software. This means everything else needs to be done by someone manually. Thus, to make things more convenient (and, cheaper, since you are doing everything in the same integrated system.), ensure your LMS has integration features. For example, an eCommerce integration can be beneficial for sales training. Since many companies decide to sell their courses to sales people, this feature makes the purchase and accessing process more convenient and quicker.
More flexible licensing options
If your sales training has multiple dealers, make sure that your learning management system has more flexibility when it comes to licensing options. The feature can enable your training vendors to request you a fixed number of licenses to distributed for a successful sales training program.
Features for collaboration
One of the best ways of distributing training to your sales team is through peer-based or collaborative learning. Sales is a field where you cannot just teach theory and expect the sale people to know everything. There are many things that a sales person learns on their own that cannot be taught through any definitive training program. Rather, interaction between junior and senior sales people can actually help the juniors to some extent in understanding and learning some of this valuable learnings. Junior sales people are also more likely to reach out to their peers rather than the instructor. So, while buying an LMS, it is important to checak whether your system has collaborative tools like discussion forums, platforms, video calling, chatrooms, or not.
Content templates are an amazing feature to have in your learning management system. These templates can make your course designing process even faster since you basic content, that is supposed to be for everyone, will already be readily available. Since you aren’t making basic content manually, from the scratch, you will be left with a lot of time to focus it on more important aspects of your training courses. Thus, make sure that your learning management system indeed has these content templates to make your L&D department’s life easier.
To make sure that your courses are working as they should and there is a positive difference for the learners, analytics are one of the most essential tools. Analytics also makes it easier for you to analyse what is working and what is not so that you can make changes to your courses accordingly. So, make sure that you aren’t just giving courses to your sales learners just for the sake of it. Ensure that your LMS has features for analytics and thus it produces reports that you can use to evaluate the learning progress and better your learning process accordingly.
If you want to increase your profits in business, you need to make sure that your sales are improved and increased. And, the best way to boost your sales is through training your sales team. So, make sure that you check every feature of your new LMS that fulfils your training needs and make sure that you are indeed buying the right LMS for your business.