Quality content must have a substance, well-written, and focuses on giving value.
Google knows if your content is good, and it also knows if you are just using your blog to bring in traffic and sales rather than be a valuable source of information.
It’s not that simple to take an overwhelming text into a post that pulls in readers and compels them into your desired action.
Excellent content and good SEO strategy must be mixed with balance.
Here are 10 SEO copywriting tips to not only rank your content on top of search results but also convert your visitors into paying customers.
1. Start with understanding your audience
According to copywriting resource from SEO Sandwitch Blog, “copywriting is giving something valuable to the reader and getting them to take action not out of pressure but because they enjoyed your content.”
All great copywriting starts with knowing who your target market is.
Creating a buyer persona reveals information about your audience’s hobbies, pain points, demographics, and interests.
2. Identify and satisfy your audience intent
Check out what people are searching for.
Your audience’s intent should always guide your content.
When you know why users visit your blog, you know what the goals of your content should be. And it should always meet their expectations and solve their needs.
3. Break up your content with headlines and subheadings
It’s an incredibly simple way to make sure that your readers easily digest your content. It also enhances user experience as readers tend to lose interest in reading a big chunk of texts.
A strong headline is crucial to getting people to click and check out your blog.
While subheadings keep your readers engaged and interested, which will influence them to move and read the rest of your content.
When your contents are easy to read, people will read the entire thing.
4. Create bullet lists
Avoid cluttered content and use bullet points to improve your content.
- These are easily readable
- They stand out from the rest of your texts
- They provide visual breaks for readers
- They can summarize dense paragraphs
5. Use numbers
Numbers are more intriguing.
Telling them you did ten things is different than telling them you gained 2,000 subscribers in 5 days and gets them to click.
Having data that backs up your main points captures attention and keeps your readers wanting more.
Using specific numbers can be extra work but it is a lot more popular than generic data.
6. Write for people, not algorithms
It’s a question of which one should go first, search engines or your audience?
Writing for algorithms can be a detrimental factor as readers today know when your content seems to be robotic and forced rather than helpful.
It’s a struggle for writers since we need to think about how to rank our sites to get more visits. But to do so, think of what your audience will perceive your content first.
7. Add in images to draw attention
Use relevant images to communicate vital information to your audience.
Some of the content you write can be better explained if you use images or infographics that are easy to understand.
You can always get images from free resources, but creating your very own and one that truly resonates with your content is even better.
Additionally, images can also help you rank on Google images if you use an alternative text to help users find your content.
8. Quote interesting facts
Quotes help back up your thoughts and suffice a credible resource.
And if it’s a great and intriguing quote, it’s highly likely that they will share it and use it as a reference in their content too.
9. Add meta descriptions
These are the first thing that your readers will see that’s underneath your title.
When you pop up on their search results, meta descriptions can provide and set your readers’ expectations.
Fill it with the most compelling and something worth clicking that describes what your content is about.
Relevant links help your content appear valuable for search engines, especially if you link out to trusted sites.
External links are also great resources for readers and a great way to support any key points your content includes.
Similarly, internal links or those that link out to your existing content will improve the reading experience and positively affect the crawlability of your blog.
Are you ready to apply these SEO copywriting tips?
When we talk about SEO copywriting, we mean giving people a reason to read your blog and help search engines find you.
Following our tips will help improve your writing and search engine ranking while still keeping your content natural and valuable.